Senior Email Marketing Specialist (B2C) jobs in United States
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Nestify · 18 hours ago

Senior Email Marketing Specialist (B2C)

positionUnited States
timeFull-time, Contract
remoteRemote
senioritySenior Level
date5+ years exp

Nestify is an established international property management company that operates globally, and they are seeking an experienced Senior Email Marketing Specialist to take full ownership of their email marketing strategy. This role focuses on lead nurturing, education, and conversion, with the objective of generating qualified opportunities for the sales team through email-driven call bookings.

HospitalityReal EstateTravel

Responsibilities

Define, implement, and optimize the email marketing and lead nurturing strategy
Plan, write, and optimize email copy for educational, nurturing, and conversion-focused campaigns
Design and structure email templates to maximize engagement and readability
Build and manage automated workflows and sequences (lead nurturing, re-engagement, follow-ups, lost leads)
Segment audiences based on behavior, intent, and lifecycle stage
Ensure email campaigns support business objectives by driving call bookings for the sales team
Monitor and analyze performance metrics (open rates, click-through rates, engagement, conversions)
Run A/B tests and continuously optimize content, structure, timing, and automation logic
Maintain list health, deliverability best practices, and compliance standards
Collaborate closely with sales and marketing teams to align messaging and objectives

Qualification

Email marketing strategyMailchimpAutomation workflowsCopywritingAnalytical skillsLead nurturingSegmentationCollaboration

Required

Minimum 5 years of experience in email marketing
Proven experience building and managing nurturing and automation workflows
Strong copywriting skills focused on education, persuasion, and conversion
Clear understanding of the lead nurturing process and its role in the sales funnel
Hands-on experience with Mailchimp automation, segmentation, and reporting
Strong analytical skills with the ability to turn data into actionable improvements
Ability to work autonomously and take ownership of results

Preferred

B2C experience preferred

Company

Nestify

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Property management, Vacation Rental, Rental property
dateFounded in 2018
location
London, England, GBR
people-size51-200 employees
web-link
http://www.nestify.co.uk

Funding

Current Stage
Growth Stage
Total Funding
$0.46M
2018-10-10Seed· $0.46M
Company data provided by crunchbase