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TailorMed · 21 hours ago

Manager, Content Strategy and Field Marketing

United States

Full-time

Remote

Mid Level

4+ years exp

TailorMed is on a mission to eliminate barriers in healthcare affordability. As the Manager of Content Strategy and Field Marketing, you will shape the content strategy and execute it across various channels to drive engagement and leads while overseeing creative processes and event participation.

Financial ServicesFinTechFitnessHealth CareMachine LearningWellness

Responsibilities

Develop and own a cohesive content strategy that aligns with TailorMed’s go-to-market priorities

Work with the marketing leadership team to identify relevant and compelling “stories” that we want to evangelize around events and conferences

Plan and execute persona-based content for every stage of the buyer journey — e.g., solution briefs, case studies, campaign assets, thought leadership articles, and sales enablement materials

Write and edit compelling copy that distills complex ideas into clear, engaging narratives

Partner with Product Marketing, Sales, and external designers/agencies to ensure consistent messaging and visual alignment across web, email, print and social

Oversee creative execution (not design it yourself) — provide feedback, ensure brand consistency, and manage production and print workflows

Build a content calendar, manage workflows, and track performance through engagement and pipeline metrics

Own the execution for TailorMed’s participation in conferences, trade shows, and hosted events

Manage pre-event planning, logistics, creative assets, and onsite engagement

Develop pre-, during and post-event content strategy to maximize lead generation and ROI

Partner with Sales to ensure tight alignment and follow-through from event to opportunity

Track, analyze, and report event performance metrics and insights

Define KPIs for content and event programs; measure effectiveness against pipeline and MQL goals

Continuously test, learn, and optimize based on data and feedback

Qualification

B2B marketingContent strategyField marketingLead generationCreative directionWriting skillsOrganizational skillsHubSpotSalesforceEvent management toolsFigma

Required

4–6 years of B2B marketing experience, ideally in SaaS or healthcare technology

Proven experience in both content strategy and field marketing / lead generation

Strong creative sensibility and ability to provide strategic design direction

Exceptional writing and storytelling skills — able to shape narratives and lead creative execution

Strong organizational skills and experience leading cross-functional initiatives

Comfort working in fast-paced, high-growth environments and managing multiple priorities

Preferred

Figma familiarity a plus

Familiarity with HubSpot, Gong, Salesforce, and/or event management tools is a plus

Benefits

Premium medical, dental, and vision insurance plans, a wide range of voluntary and supplemental benefits, and 24/7 benefits access and support - all effective from your first day of work

401(k) plan with a 4% employer match

Paid holidays, vacation, and sick leave

Six weeks of paid parental leave

Company-paid life insurance

New MacBook, plus all of the equipment and technology you’ll need to be successful in your role