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Johnson Outdoors · 22 hours ago

Omnichannel Strategy Manager- eRetailers (REMOTE or at HQ)

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Johnson Outdoors is home to some of the world’s most innovative and best-known outdoor recreation brands, creating amazing outdoor experiences for adventurers. The Omnichannel Strategy Manager will drive the growth of the omnichannel and e-retail business by creating and executing digital strategies that enhance online visibility and increase conversion.

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Responsibilities

Assists in the rollout of omnichannel strategies, focusing on improving digital shelf visibility and product discoverability across key e-retailers

Collaborates with internal teams to manage digital marketing budgets and coordinate promotional campaigns with retail partners

Collaborates with sales and account leads to ensure that digital merchandising initiatives align with retailer-specific strategies and sales objectives

Supports BU sales teams in the execution of digital strategies, ensuring online product listings are optimized and aligned with key account objectives, and brand positioning is the same

Coordinates with omnichannel retail partners to implement promotional activities in the ecommerce space, tracking effectiveness and recommending adjustments based on performance data

Ensures product content (titles, bullet points, images) is accurate, complete, and optimized for search performance on key eRetail platforms, enhancing product discoverability and conversion rates

Assists in managing paid media efforts across eRetail channels, including the execution of digital advertising and PPC campaigns to drive traffic and sales

Monitors eCommerce trends and shifts within key omnichannel accounts (e.g., shifts in marketing investment channels, changes in consumer behavior) to inform ongoing strategy adjustments

Conducts analysis of competitive digital shelf presence and promotional strategies, providing insights that help differentiate product offerings and optimize online positioning

Regularly analyzes sales data, conversion rates, and promotional lift across eRetail platforms, using insights to recommend improvements in content, pricing, and promotional tactics

Performs other duties as assigned

Qualification

Omnichannel digital strategyECommerce tools proficiencyAnalytical skillsProject managementEffective communication

Required

Typically requires a bachelor's degree in marketing, business or equivalent

Typically requires a minimum of 4-6 years of progressive experience managing or supporting omnichannel digital strategies with major national e-retailers (ex: Bass Pro, Cabela's, Best Buy, Lowe's, Home Depot or Walmart)

Strong project management skills, with the ability to juggle multiple tasks and priorities in a fast-paced environment

Proficiency in eCommerce tools and platforms and an understanding of digital shelf best practices

Analytical skills to interpret sales data and campaign performance and make recommendations for continuous improvement

Effective communication skills to coordinate with sales, account leads, and digital teams, ensuring alignment across all activities