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TikTok · 15 hours ago

Vertical Product Marketing Manager, Media & Entertainment - New York

New York, United States

Full-time

Onsite

Senior Level

$128K/yr - $245K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Vertical Product Marketing Manager within the Retail vertical to join their North America Monetization Product Strategy & Operations team. This role focuses on developing go-to-market strategies that drive revenue and adoption for TikTok's products while collaborating with sales and product leadership.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Plan, define and lead a M&E subvertical go-to-market strategy along with the key sales leadership

Inclusive of sales enablement, product positioning, partnering with XFN teams to drive full-funnel plans

Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development

Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the vertical & market with Product Management and engineering

Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strategic feedback and positioning

Qualification

Product marketingAdvertising technologyGo-to-market strategiesSales enablementMarket analysisRevenue-driven mindsetCommunicationOrganization skills

Required

5+ years of experience in direct sales, product marketing, strategy or product management with advertising technology products

5+ years of significant experience in a specific industry vertical (either as a sales person, or a vertical product marketing manager, or another similar role)

Experience partnering with and influencing product teams and/or engineering to represent market requirements

Experience partnering with and influencing sales teams and developing go-to-market strategies

Preferred

Full-funnel sales experience with a product lens and eye for technical details

Excellent organization and strong communication skills at all levels of seniority

Be revenue-driven and revenue-guided in all recommendations

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)