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Emerald Necklace Conservancy · 1 week ago

Marketing and Communications Manager

350 Jamaicaway, Boston, Jamaica Plain, MA, USA

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Emerald Necklace Conservancy is a private, non-profit stewardship organization dedicated to restoring and protecting the historic Emerald Necklace park system. They are seeking a Marketing and Communications Manager to enhance public awareness and support for the Conservancy through strategic marketing, social media, and community engagement initiatives.

AdvocacyIndustrialNon Profit

Responsibilities

Manage social media content for several platforms (*Facebook, Twitter, Instagram, BlueSky, YouTube, LinkedIn*). With assistance from the Visitor Engagement Associate, plan, create, curate and engage in daily content and ensure consistent branding and messaging. Meet annual goals for growing usership and engagement across platforms

Develop strategies and campaigns to increase audiences and engagement on the Conservancy's social media channels. Liaise with senior staff and a communications consultant in the development and execution of these strategies

Advise and coach colleagues and volunteers on contributing meaningful and impactful content and amplifying existing content on social media channels

Integrate new media ideas and trends into traditional communications

Maintain, expand and promote the Conservancy's Mobile Tour Guide

Ensure the creation, curation and daily upkeep of content for the Conservancy website (business hours, calendar events, updating information, etc.) Work with the Visitor Engagement Associate to execute updates

Participate in plans for a graphic and organizational refresh of the Conservancy website

Develop meaningful digital dialog and relationships with supporters and friends

Working with the Visitor Center Associate, track and use social media analytics to help inform marketing strategies

Develop, plan, and execute a comprehensive multi-channel marketing and communications strategy annually that targets current and potential supporters. Work with staff and Board members as needed in the planning and execution

Prepare a monthly eNewsletter and as-needed email campaigns around events, fundraising and other programs

Oversee the design of compelling Conservancy collateral materials, including brochures, holiday card, program literature, promotional materials and signs, dedicated websites, etc. Secure and supervise outside vendors as needed

Create and distribute promotional materials, including event invitations, event flyers, posters, ads and multimedia presentations

Identify and leverage new marketing partnerships and visibility opportunities

Manage the creation of the Conservancy's Annual Report, including schedule, writing, design and printing. Contract and supervise outside vendors as needed

Oversee Digital Asset Management and research/implement improvements to storing the Conservancy's digital photo library

Prepare and update the internal monthly dashboard on year-to-date progress for Conservancy goals

Update ENC website - SEO, etc

Build and maintain relationships with reporters and social media influencers and respond to media inquiries, working with a communications consultant to pitch stories and articles to local reporters and publications

Working with a communications consultant, ensure the timely creation and launch of media materials, including press releases, media advisories and media kits. Participate in public relations strategy and execution as needed

Identify and leverage new media opportunities

Working with a communications consultant, ensure comprehensive monthly media coverage files, up-to-date media lists and image library

Compile media packets for monthly board meetings

Update the Conservancy website with press releases and media hits

Work with the Director of Marketing and Communications and the Visitor Center Associate to design, implement and maintain a welcoming, inclusive and informative visitor experience

Recruit, hire and supervise the Visitor Center Associate and the Weekend Shattuck Visitor Center Assistant, assigning and assisting with tasks as necessary

Plan, coordinate, schedule and promote a seasonal slate of public and private tours working with the Conservancy Docents. Assist in the expansion of the public tour program and the recruitment of volunteer tour guides. Review and adjust curriculum and tour offerings to reflect entirety of the Emerald Necklace

Implement strategies and campaigns to increase public awareness and visitation of the Shattuck Visitor Center: keep displays updated and timely, create and help execute a schedule of casual public events like talks and ranger meet-and-greets with the support of the Public Events and Partnerships Coordinator, update engagement tools such as the Book of the Month, Visitor Map, etc

Oversee day-to-day upkeep of the Shattuck Visitor Center, ensuring the inventory of office supplies in concert with the Visitor Center Associate and communicating major maintenance needs to the Director of Operations

Assist in the planning, execution and promotion of live and virtual Conservancy events, including the Annual Meeting, summer programs, Emerald Evening, Party in the Park and other events

Provide marketing and communications insight for board committee meetings related to community outreach and visitor experience

Qualification

Social media managementDigital marketing strategyContent creationGraphic designWeb analyticsMedia relationsCustomer service experienceMicrosoft OfficeVideo editingVendorsWriting skillsProject managementTeam collaboration