TikTok · 1 week ago
Global Marketing Content Strategist, GIMC
New York, United States
Full-time
Hybrid
Mid Level
$96K/yr - $211K/yrTikTok is the leading destination for short-form mobile video, aiming to inspire creativity and bring joy. As a Global Marketing Content Strategist, you will shape and scale content across digital channels, collaborating with various teams to ensure messaging is engaging and aligned with brand objectives.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Develop clear, engaging, and on-brand copy for all digital channels, including websites, emails, social media, in-platform messaging, and campaign assets
Translate complex product features and narratives into simple, compelling value propositions tailored for digital audiences
Ensure messaging aligns with brand tone of voice, digital best practices, and business objectives
Collaborate with regional Digital Channels and Marketing teams to adapt copy frameworks for regional market needs while maintaining global consistency
Develop digital content toolkits, editorial guidelines, and messaging templates that empower regions to execute effectively
Provide ongoing guidance to ensure digital channel content reflects cultural nuances and resonates with diverse global audiences
Write and edit copy for multi-format digital assets, ensuring seamless integration with design and user experience
Partner with channel owners and production teams to deliver high-quality content on time and at scale
Maintain a centralized content library for digital assets, ensuring accessibility, version control, and reusability
Uphold editorial excellence through rigorous editing, proofreading, and adherence to brand voice
Partner with analytics teams to track digital content performance and apply insights to continuously refine messaging
Champion a test-and-learn approach, experimenting with tone, formats, and digital storytelling to optimize engagement
Qualification
Required
Proven experience in copywriting, digital content creation, or editorial roles, ideally within technology, digital platforms, or creative agencies
Exceptional writing and editing skills with the ability to craft content optimized for web, email, and social channels
Strong understanding of digital channel dynamics, audience behavior, and best practices for engagement
Experience creating content frameworks and toolkits that scale globally while allowing for regional adaptation
Preferred
Experience in ad products and the ad industry
Excellent collaboration skills with cross-functional and regional teams
Strong organizational and project management skills to manage multiple content streams across channels
Culturally aware, with sensitivity to language nuances and market-specific considerations
Benefits
Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
Founded in 2003
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
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Company data provided by crunchbase