EverFriends.ai · 3 days ago
Marketing Lifecycle Coordinator
Grand Rapids, MI
Full-time
Onsite
Entry, Mid Level
$110K/yr - $135K/yrEverFriends.ai is building the future of community engagement with AI-powered experiences that delight users. They are seeking a Marketing Lifecycle Coordinator who will manage multi-channel marketing campaigns to enhance customer engagement and retention through data-driven strategies.
Computer Software
Responsibilities
Manage Multi‑Channel Journeys: Own the execution of lifecycle campaigns across email, SMS, push, and in‑app channels to boost engagement and retention
Build & Launch Campaigns: Schedule, build, QA, and deploy onboarding, retention, and win‑back campaigns that feel personalized and timely
Segment & Personalize: Help define key customer segments and tailor messaging that resonates at each stage of the customer journey
Drive Testing & Optimization: Design A/B tests, analyze results, and make data‑informed recommendations that continuously improve campaign effectiveness
Report Insights: Assist in building dashboards and synthesizing performance data into actionable insights for the broader team
Collaborate Across Teams: Work closely with product, sales, and customer success to ensure lifecycle efforts integrate smoothly with company priorities and product milestones
Qualification
Required
Experience with Lifecycle Marketing: You've managed email/SMS/push campaigns and understand how to move customers through meaningful stages with measurable impact
Data‑Driven Mindset: You love diving into metrics, identifying trends, and translating results into better strategy
Strong Project Management: You can juggle multiple campaigns, timelines, and stakeholders with organization and ownership
Excellent Communicator: You write clearly and persuasively, and you collaborate effectively with cross‑functional partners
Curiosity and Creative Problem‑Solving: You're always looking for smarter, better ways to reach and retain customers
Adaptable and Growth‑Oriented: In a startup environment, you're ready to wear multiple hats and embrace change
Company
EverFriends.ai
EverFriends.ai is a mobile app that harnesses the power of advanced artificial intelligence to create compassionate, responsive companions that enhance the quality of life, foster emotional well-being, and provide unwavering support to aging adults.
Founded in 2024
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase