Kimberly-Clark · 18 hours ago
Global Media Director
Kimberly-Clark is a company committed to creating Better Care for a Better World, and they are seeking a Global Digital Media Director to lead their digital media Centre of Excellence. This strategic role involves defining global media strategies, optimizing media performance, and fostering innovation across markets.
ManufacturingProduct DesignWholesale
Responsibilities
Lead and drive our global media strategy
Define, develop, and roll out a global media CoE model that provides guidance, best practices, and resources to local market media teams
Establish frameworks, best practices and global scorecards for media planning, execution, and optimization to ensure consistency and excellence across all markets
Serve as the internal "media and media digital expert," providing strategic counsel and thought leadership on emerging media trends, technologies, and market dynamics
Partner and lead the global partnerships with the Global Agency and key media partners (e.g. Meta, TikTok, Google) ensuring that Kimberly Clark gets outsized support to drive media effectiveness
Drive innovation by identifying and vetting new media platforms, emerging consumer trends/technologies, AEO strategies and strategic partners to ensure competitive advantage
Document and socialize clear KPIs/metrics, score carding and reporting that clearly diagnoses success and recommended action steps at the right level of depth and complexity for SEM/SEO
Define global key performance indicators (KPIs) and establish robust measurement frameworks for all digital media initiatives
Collaborate with analytics teams to standardize reporting and provide market teams with the tools and insights needed to analyze and optimize their campaigns
Create and manage a global learning agenda, capturing best practices, testing new approaches, and disseminating key learnings to local markets to foster continuous improvement
Lead, mentor, and develop a small, high-performing team of two media professionals within the Global Media team
Oversee the team's work in building and implementing the CoE frameworks, resources, and learning agendas
Manage the CoE budget and resources effectively
Qualification
Required
Bachelor's Degree
Minimum 15 years of experience of Media, specifically digitally, planning and activation in a Global organization ideally with a Global Agency, CPG company or major digital platform
Proven experience defining and implementing global frameworks, governance, and best practices for media teams
Extensive knowledge of the digital media landscape, media measurement tools, analytics platforms and ad-tech
Strong leadership, communication, and negotiation skills, with the ability to influence stakeholders at all levels and to make complicated subjects and capabilities accessible, understandable and actionable for our US and international teams
Team management – ability to inspire, grow and develop team members whilst helping deliver team goals
Strong problem solving skills and calm persistence in navigating tough industry challenges to build capabilities ahead of the curve
Demonstrated ability to articulate strategy, capability solutions and their business implications that can drive impact with Sr. Executives and Business leaders within K-C
Ability to prioritize and maintain focus in complex and shifting environments
Excellent analytical abilities and a data-driven approach to strategy
Strong project management and organizational skills
A creative and strategic thinker with a proactive approach to problem-solving
Preferred
MBA or graduate level degree in relevant field preferred
Benefits
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
Company
Kimberly-Clark
Kimberly-Clark ranked among the top 10 World's Best Multinational Workplaces by Great Places to Work Institute for the third year in a row.
H1B Sponsorship
Kimberly-Clark has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (14)
2023 (31)
2022 (24)
2021 (10)
2020 (8)
Funding
Current Stage
Late StageRecent News
2026-01-11
Maryland Daily Record
2026-01-11
Company data provided by crunchbase