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LDX Digital · 19 hours ago

Digital Strategist

Miami, FL

Full-time

Hybrid

Senior Level

$50K/yr - $100K/yr

5+ years exp

LDX Digital is a dynamic company focused on digital marketing solutions, and they are seeking a Digital Strategist to lead their Google Ads strategy. The role involves analyzing data, optimizing campaigns, and guiding a team to achieve measurable revenue growth through innovative strategies.

Marketing & Advertising

Responsibilities

Lead the development and execution of high-performing Google Ads strategies across Search, YouTube, Performance Max, Display, and other channels

Analyze winning account structures, bidding strategies, audience data, and creative trends to identify opportunities for growth

Build strategic roadmaps that outline scalable pathways forward based on data, trends, and performance insights

Ensure campaigns follow direct-response principles and drive measurable revenue growth

Go beyond traditional media buying by assessing landing pages, funnels, user journeys, and messaging flows

Collaborate with funnel builders, creative strategists, and CRO specialists to align ads with downstream conversion systems

Identify opportunities for new offers, creative angles, and conversion frameworks to improve cold-traffic performance

Implement and test full-funnel strategies designed to convert prospects into buyers efficiently

Ideate new creative angles, hooks, messaging structures, and video concepts specifically for Google and YouTube ad ecosystems

Work closely with the creative team to test and iterate winning creative concepts based on platform data

Drive innovation by testing new formats, audiences, campaign structures, and strategies

Lead, mentor, and develop a team of Google Ads specialists—ensuring high performance, accountability, and continuous learning

Provide clear communication, guidance, and troubleshooting support to team members

Establish best practices, SOPs, and frameworks that elevate the entire department’s quality and output

Foster a culture of critical thinking, creativity, and calculated risk-taking

Review and interpret performance data to make strategic decisions rooted in analytics

Identify patterns, inefficiencies, and scaling opportunities within accounts

Communicate insights clearly across teams and translate them into actionable recommendations

Qualification

Google AdsData AnalysisFull-Funnel StrategyCreative IdeationLeadership ExperienceStrategic ThinkingProblem-SolvingCommunication Skills

Required

Minimum 5 years of hands-on experience in Google Ads (Search, YouTube, PMax, Display)

Strong analytical mind with the ability to connect data to strategy

Proven ability to craft, iterate, and optimize direct-response campaigns at scale

Experience with full-funnel strategy, CRO principles, and landing page optimization

Demonstrated ability to ideate creative concepts and understand what resonates with cold audiences

Previous leadership experience—mentoring teams, guiding specialists, and creating structures for success

Excellent communication, strategic thinking, and problem-solving skills

Comfortable taking calculated risks and thinking beyond conventional media buying

Benefits

100% health insurance coverage for the employee, including coverage for a spouse and/or dependents (within the state of Florida)

401(k) with company match

Paid education and learning support — if there’s a course, certification, conference, or training related to your role or the industry, we’ll cover it

Hybrid-remote flexibility designed to support both focus and collaboration

Team trips and in-person events to build strong relationships and culture

A fast-paced, competitive work environment that values ownership, innovation, and high standards