SAP · 22 hours ago
Senior Content Strategist
SAP is a leading company in enterprise resource planning and business application software, helping over four hundred thousand customers worldwide. They are seeking a Senior Content Strategist to develop and execute content strategies across the entire customer journey, focusing on creating compelling content that enhances customer engagement and drives business impact.
AnalyticsBusiness IntelligenceBusiness Process Automation (BPA)ComputerData ManagementFinanceSoftware
Responsibilities
Define content strategy for our end-to-end customer journeys mapped to integrated marketing programs
Build the resulting content plans for key marketing motions, designed to accelerate the customer through the lifecycle from awareness to adoption
Drive content execution efforts by briefing internal teams and external agencies, ensuring high-quality and engaging content across integrated marketing channels
Lead collaboration across cross-functional teams, including integrated marketing, content development, brand, and product marketing to ensure stakeholder alignment
Be a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it to make decisions
Leverage data and market insights for decision making including content optimization and new concept development
Understanding of the generative AI landscape and identifying opportunities to use AI in the content strategy and content production disciplines to unlock breakthrough scale
Qualification
Required
6+ years of demonstrated track record driving business impact through content
6+ years of digital marketing experience and well-versed in best practices, including familiarity with customer journey mapping, buying committees
Strong customer-centric mindset and demonstrated ability to put the customer first
Strategic thinking and problem-solving abilities, and a growth mindset approach
Ability to manage multiple projects and meet deadlines
Define content strategy for our end-to-end customer journeys mapped to integrated marketing programs
Build the resulting content plans for key marketing motions, designed to accelerate the customer through the lifecycle from awareness to adoption
Drive content execution efforts by briefing internal teams and external agencies, ensuring high-quality and engaging content across integrated marketing channels
Lead collaboration across cross-functional teams, including integrated marketing, content development, brand, and product marketing to ensure stakeholder alignment
Be a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it to make decisions
Leverage data and market insights for decision making including content optimization and new concept development
Understanding of the generative AI landscape and identifying opportunities to use AI in the content strategy and content production disciplines to unlock breakthrough scale
Preferred
Clear and persuasive communication skills, both written and verbal
Recognized as a self-starter with a bias for action
Experience managing across highly matrixed organizations, often with competing priorities
Deep understanding of content disciplines, including content strategy, SEO and execution
Experience with commercial technology sales processes
Benefits
SAP North America Benefits
Company
SAP
SAP provides enterprise application software to various industries, including consumer, discrete manufacturing, public services.
H1B Sponsorship
SAP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (1)
2023 (3)
2022 (3)
2021 (3)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$1.3BKey Investors
Elliott Management Corp.
2019-04-24Post Ipo Equity· $1.3B
2015-06-01Grant· $1.37M
1998-08-03IPO
Leadership Team
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