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PolicyMe · 6 days ago

Content Marketing Manager (Remote)

United States

Full-time

Remote

Mid, Senior Level

CAD$116K/yr - CAD$134K/yr

3+ years exp

PolicyMe is a Toronto-based startup on a mission to modernize insurance by making it simpler and more accessible. They are seeking a Content Marketing Manager to own and scale the Health and Dental content vertical, driving organic growth through high-quality, AEO-optimized content that helps Canadians make informed insurance decisions.

FinanceInsuranceInsurTechLife Insurance

Responsibilities

Owning and scaling a dedicated content vertical from strategy through execution

Driving SEO and AEO visibility, with a focus on discoverability in search and AI answers

Managing writers, freelancers, and editorial workflows

Building and maintaining a high-performing content calendar

Measuring performance and iterating based on insights

Qualification

Content MarketingSEOAEO Best PracticesContent StrategyPerformance MeasurementManaging WritersContent Calendar ManagementData LiteracyEditorial JudgmentCross-functional Collaboration

Required

3–6+ years of experience in content marketing, SEO, or editorial roles, ideally in a high-growth, digital-first company

Proven experience owning a content vertical or program end to end, including strategy, execution, and performance measurement

Strong background in SEO with emerging AEO best practices, including content designed to rank and perform in AI-driven answer surfaces (e.g., featured snippets, SGE-style results, LLM visibility)

Experience managing writers and freelancers, including onboarding, assigning briefs, editing, and maintaining quality and voice

Demonstrated ability to build and maintain a content calendar aligned to business goals and seasonal priorities

Comfort working cross-functionally with SEO, product, brand, and growth teams

Data-literate mindset with experience using tools like Google Search Console, GA, Ahrefs/SEMrush, or similar to guide content decisions

Strong editorial judgment, with the ability to balance brand, accuracy, and performance—especially important in regulated industries like insurance or fintech

Benefits

Generous PTO - 20 vacation days

A comprehensive benefits plan with premiums paid in full by PolicyMe

Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential

Access to stock options based on performance