Hawaii Visitors & Convention Bureau · 3 days ago
Meet Hawaii Sales Analyst
Hawaii Visitors & Convention Bureau is seeking a Meet Hawai‘i Sales Analyst to provide operational, analytical, and technical administration support across sales processes and CRM systems. The role involves maintaining data quality, supporting sales workflows, and delivering standardized reports to assist sales leadership in decision-making.
Responsibilities
Administer Meet Hawaiʻi sales processes from lead receipt through definite booking, coordination across Meet Hawaiʻi, HCC, island partners, and hotels
Maintain and document sales workflows, handoffs, and process updates to support consistency and efficiency
Participate in periodic reviews of sales processes and provide analysis and recommendations to leadership for improvement
Track lead response times, proposal turnaround, and post-event reconciliation metrics, and support reporting on compliance trends
Assist with convention space allocation tracking and citywide calendar coordination to identify potential conflicts and support resolution efforts
Support issue escalation related to booking conflicts, space overlaps, and process gaps, and document outcomes for reference
Serve as a key administrator and subject matter resource for the Meet Hawaiʻi sales modules in Simpleview CRM
Support CRM configuration, workflows, fields, and user profiles in alignment with established standards and leadership direction
Maintain CRM data standards (e.g., required fields, picklists, naming conventions) and conduct routine data quality audits
Support onboarding and training of Meet Hawaiʻi sales staff on Simpleview, including development of reference guides and training materials
Administer distribution and tracking of online RFPs and Cvent inquiries to ensure accurate ownership assignment and reporting
Maintain EEI (Estimated Economic Impact) values and formulas in Simpleview in alignment with HVCB and HTA reporting guidelines
Act as an operational point of contact between Meet Hawaiʻi users, system vendors, and internal IT for Cvent, MINT, FuturePace, ActOn, and related tools
Maintain system templates, process maps, and standard reporting outputs used by the sales team
Monitor MINT compliance activities, including post-event room pickup collection and reconciliation with future pace data
Maintain Hawaiʻi destination content within Cvent and related platforms, coordinating updates with marketing as needed
Produce recurring sales reports and dashboards, including monthly, midyear, and year-end reporting for internal stakeholders and HTA
Maintain standard reports related to pipeline, pace, incentive commitments, and citywide and single-property consumption
Partner with the Senior Director, Market Insights & CRM to support narrative summaries and presentation materials for leadership
Conduct lead and booking audits to support analysis of conversion trends, win/loss drivers, and timing metrics
Support the development and distribution of sales tools, reports, and collateral that improve sales productivity
Assist sales leadership with data pulls and reporting needed for planning discussions and performance reviews
Coordinate with marketing to help ensure ActOn campaigns and lead-generation efforts are accurately tracked and reflected in CRM reporting
Support sales events, including pre-, during-, and post-event logistics coordination and event analysis
Maintain standard operating procedures (SOPs) related to sales processes, CRM usage, lead routing, reporting, and MFF administration
Support system and process change initiatives by assisting with documentation, testing, and communication
Stay informed of sales operations and destination CRM best practices and share improvement recommendations with leadership
Perform other related duties as assigned in support of Meet Hawaiʻi sales operations and reporting needs
Qualification
Required
Bachelor's degree in business, marketing, information/database systems, tourism, or related field from an accredited four-year college or university preferred
Minimum three years of experience in sales operations, revenue management, CRM administration, or business analytics; experience in tourism, meetings sales, or hospitality strongly preferred
Strong proficiency with CRM platforms; Simpleview experience preferred, or equivalent SaaS sales CRM with evidence of admin / “super user” capability
Advanced Excel skills (pivot tables, lookup functions, basic modeling) and demonstrated ability to design and run complex database queries and reports
Ability to translate data into clear, concise narratives and presentations for executive and non-technical audiences
High attention to detail, strong organizational skills, and ability to manage multiple projects and deadlines in a fast-paced environment
Strong interpersonal and communication skills, including the ability to train peers and work cross-functionally with sales, marketing, IT, and external partners
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook) and virtual meeting platforms
Ability to sit at a computer for extended periods and occasionally lift/move 30–50 pounds for meeting materials, trade show kits, and collateral shipments, as needed