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Tessera Data · 18 hours ago

Senior Marketing Systems Analyst

San Francisco Bay Area

Full-time

Hybrid

Senior Level

$161K/yr - $189K/yr

6+ years exp

Checkr is building the data platform to power safe and fair decisions, and they are seeking a Senior Marketing Systems Analyst to enhance their marketing technology stack. The role focuses on ensuring system stability, driving AI adoption, and optimizing marketing operations for better business outcomes.

Data StorageDatabaseInformation TechnologyRisk Management

Responsibilities

Own the Marketing Tech Stack: Own the marketing technology ecosystem, developing the strategy and managing the full stack including Marketo, Qualified, and Demandbase. You will oversee vendor management, system governance, and optimization to ensure our tools deliver maximum ROI and business value

Architect System Stability & Scalable Integrations: Manage the health and architecture of the core stack and GTM integrations, troubleshooting issues and implementing DevOps best practices, such as version control, rigorous sandbox testing, and error monitoring, to ensure operational excellence. You will replace fragile manual processes with scalable, automated solutions that ensure system uptime and maintain a 'Single Source of Truth.'

Drive Conversational AI & Agentic Workflows: Lead the strategic optimization of Qualified and future chat platforms. You will design and implement agentic chat workflows and AI-generated first-touch responses to dramatically improve MQL-to-SQL conversion rates and increase SDR pipeline

Lead AI & Automation Evolution: Champion the transition toward an AI-first marketing infrastructure. You will identify opportunities to leverage AI for lead enrichment, scoring, and routing, creating seamless, automated data flows that reduce manual effort and enhance the user journey

Data Foundation & Enrichment: Be a key stakeholder in driving trusted data for the organization, designing an enrichment engine and key governance strategies to fuel AI models and segmentation

Qualification

Marketing Technology ExpertiseAI & Automation FluencyMulti-channel GTM experienceDevOps MindsetProcess OptimizationProject managementTechnical administrationCross-functional partnership

Required

6+ years of Marketing Operations or Systems experience in a B2B SaaS/Consumption environment, with a dual focus on technical administration and innovation

Multi-channel GTM experience: Background across various go-to-market motions including enterprise sales, account-based marketing (ABM), digital/growth marketing, PLG, and customer lifecycle marketing

Marketing Technology Expertise: Deep proficiency in Marketo and Salesforce is required

Experience with conversational marketing (e.g., Qualified), ABM platforms (e.g., Demandbase), and sales engagement tools is highly desired

AI & Automation Fluency: You are an 'AI-First' thinker with hands-on experience using AI tools, APIs, and integration platforms (e.g., Clay, Zapier, LLMs) to drive business efficiency and automation

DevOps Mindset: You value system stability and documentation

Process Optimization: You have a relentless focus on efficiency and scale

Project management and cross-functional partnership: Expert at prioritizing competing initiatives, managing complex projects with multiple stakeholders, and partnering across Marketing, Revenue Systems, Sales, and Product teams to drive organizational outcomes