Ashley | The Wellsville Group · 20 hours ago
Director of Marketing
Ashley | The Wellsville Group is seeking a bold, visionary Director of Marketing to lead their retail revolution. The role involves crafting strategies, inspiring a marketing team, and driving traffic to boost sales growth across their furniture markets.
Furniture
Responsibilities
Shape the Vision: Build and execute a killer annual marketing plan to boost store traffic, brand buzz, and profitable sales
Spark Excitement: Create in-store offers and messaging that fire up our Home Furnishing Consultants and customers, lifting average tickets and making every buy a must
Lead Like a Pro: Mentor a creative Marketing team, fostering collaboration and excellence while guiding 1:1 growth
Crush KPIs: Use data-driven insights and AI tools to optimize campaigns, maximize ROI, and own the annual department budget
Build Bridges: Partner with sales leaders, licensees, and AFI’s corporate team to align messaging and innovate events, signage, and promotions
Be the Brand: Champion Ashley’s identity across all channels—print, digital, broadcast, and beyond—while supporting merchandising, training, and charitable initiatives
Qualification
Required
7+ years of marketing experience, including 3+ in a senior role (retail or furniture a bonus)
A strategic thinker with a knack for turning data into traffic-driving wins
A master communicator, excelling in verbal, written, and public speaking with a flair for negotiation
Tech-savvy, rocking Microsoft Office, Google Analytics, CRM platforms, and new tools
Detail-obsessed, organized, and committed to confidentiality in financials and HR
Ready to travel for High Point Market, GM Meetings, and brand audits
Four-year degree in marketing, communications, or related field
Preferred
Graduate degree
Benefits
Health
Dental
Vision
401(k)
PTO
Employee discounts on Ashley’s finest furnishings