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CAMP Systems International, Inc. · 1 month ago

Director of Marketing Strategy (Aviation Aftermarket)

San Diego, California, United States

Full-time

Onsite

Director/Executive

$0/yr - $150K/yr

7+ years exp

CAMP Systems International, Inc. is a leader in aircraft compliance and health management serving the global business aviation industry. The Director of Marketing Strategy will lead the development and execution of innovative marketing strategies for their aftermarket software solutions, focusing on brand development, market research, and sales enablement.

AerospaceAir TransportationInformation ServicesInformation TechnologyManagement ConsultingSoftware

Responsibilities

Develop and implement comprehensive marketing strategies specifically tailored for our products and the aviation aftermarket sector

Identify emerging trends, opportunities, and key growth areas in the aviation aftermarket industry to guide marketing initiatives

Identify new product and business opportunities, and validate with customers and prospects, and develop the business model and go-to-market plan

Strengthen brand awareness and differentiate the company from competitors in a competitive market

Ensure consistent messaging and branding across all communication channels, including digital, print, and events

Evangelize the company’s solutions and drive successful go-to-market implementation

Conduct detailed market research and competitor analysis to identify market demands and customer needs within the aviation aftermarket industry

Utilize customer insights to develop targeted campaigns that resonate with key decision-makers, such as airline operators, MRO providers, suppliers, and OEMs

Stay ahead of industry changes and regulatory updates, ensuring marketing efforts remain relevant and compliant

Collaborate closely with the sales team to create marketing materials, presentations, and collateral that support sales efforts and enhance customer engagement

Develop and recommend customer retention programs, including loyalty initiatives and after-sales service support

Recommend marketing insights and tools that help the sales team effectively communicate value propositions to potential and existing clients

Build and maintain strong relationships with key customers and stakeholders in the aviation aftermarket, including suppliers, distributors, MRO’s and OEM’s

Represent the company at relevant industry conferences, trade shows, and events to increase brand visibility and network with potential clients

Qualification

Aviation Aftermarket experienceERP software systemsMarketing automation toolsMarket researchProject managementCommunication skillsInterpersonal skillsCollaborationCreative thinkingAttention to detail

Required

Bachelor's degree in Marketing, Business Administration, or a related field

Minimum of 7-10 years of practical, hands on experience, in the aviation aftermarket space, with experience in the related sectors (such as MRO, parts distribution, or aerospace services)

5-10 years experience with ERP software systems

Strong understanding of aviation aftermarket software products, services, and market dynamics

Excellent communication, and interpersonal skills

Ability to collaborate effectively with cross-functional teams, including sales, product development, and customer service

Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Salesforce), and analytics platforms (e.g., Google Analytics)

Strong project management skills

Strategic thinker with a results-driven mindset

High attention to detail and the ability to manage multiple projects simultaneously

Creative and innovative, with a passion for staying at the forefront of industry trends

Proactive and self-motivated with a strong focus on delivering value to customers and the business