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Sales Talent Agency · 3 days ago

Lead, Demand Generation & Field Marketing - Agentic AI

United States

Full-time

Remote

Senior Level, Lead/Staff

$150K/yr - $200K/yr

5+ years exp

Sales Talent Agency is building the search infrastructure for AI agents and is seeking a Lead, Demand Generation & Field Marketing. The role involves developing and executing demand generation strategies and field marketing programs to drive qualified revenue opportunities.

Human ResourcesRecruitingSales

Growth Opportunities

Hiring Manager

Netty Kim

Responsibilities

Plan and execute field marketing campaigns, events, and trade shows

Create event collateral, manage vendors, and negotiate placements

Build multi-channel demand-gen programs (SEO, content, paid, social, webinars)

Manage lead nurturing using HubSpot/Pardot and optimize customer journeys

Lead Google Ads, Meta Ads, and paid programs across channels

Track KPIs, analyze performance, and report insights

Research competitors and market trends to inform strategy

Collaborate with sales on lead scoring, MQL quality, and pipeline alignment

Qualification

Demand generation strategyField marketing executionGoogle AdsMeta AdsHubSpot/PardotLifecycle marketingData analysisCRM (HubSpot/Salesforce)Marketing automation (Marketo)ProactiveCreativeProject managementCommunicationCross-functional collaborationAdaptableDetail-orientedSelf-starter

Required

Experience working in a startup or scale-up SaaS environment

5+ years in a marketing role with responsibilities across field marketing, event marketing, and/or demand generation

Deep expertise in Google Ads, Meta Ads, and managing large monthly paid budgets

Strong experience with lifecycle marketing, email marketing systems, and multi-step nurturing programs

Experience scaling multi-location or franchise-style campaigns

Highly analytical mindset with focus on ROAS, CPL, CAC, pipeline, and revenue impact

Strong marketing/events background with hands-on execution experience

Skills: Project management, communication, CRM (HubSpot/Salesforce), marketing automation (Marketo), data analysis, and excellent cross-functional collaboration

Attributes: Proactive, adaptable, creative, detail-oriented, a true self-starter, and able to wear many hats in a fast-moving startup

Comfortable with travel for field events, conferences, and campaign execution