GamblingCareers.com · 21 hours ago
SEO Outreach Specialist
United States
Full-time
Remote
Mid, Senior Level
3+ years expGamblingCareers.com is focused on driving outreach SEO growth through data-driven link-building strategies. The SEO Outreach Specialist will develop and implement scalable outreach strategies, collaborate with various teams, and manage relationships with journalists and influencers to enhance brand visibility and revenue generation.
Casino
Responsibilities
Develop and implement scalable outreach strategies emphasizing editorial placements, digital PR, and brand-led link acquisition
Monitor and react to algorithm updates affecting link signals
Share findings and initiate synergies with the broader SEO team and other relevant stakeholders
Build and maintain strong relationships with journalists, publishers, and influencers to grow Catena’s digital footprint
Collaborate with the Content, Product, and Social Media teams to develop linkable content assets (studies, news, reports, infographics, etc.)
Manage monthly outreach budgets efficiently, ensuring optimal ROI
Oversee external agencies and freelancers to ensure compliance with Catena’s standards and Google’s quality guidelines
Use advanced link analysis tools (Ahrefs, BuzzStream, HARO and possibly others) to identify opportunities and track progress
Report regularly on progress, link velocity, domain authority growth, and the overall impact on organic performance
Qualification
Required
Minimum 3 years of SEO experience, ideally within link acquisition, digital PR, or outreach management
Proven success in leading link-building campaigns that resulted in measurable ranking improvements
Strong understanding of Google's link-related algorithms, including the importance of natural link signals and E-E-A-T
Skilled in backlink analysis and monitoring tools such as Ahrefs, Majestic, SEMrush, and BuzzStream
Advanced understanding of Google Analytics 4, Excel/Sheets, and dashboard reporting
Excellent communication, negotiation, and relationship management skills
Strong project and budget management capabilities
Up to date with AI and automation tools for link prospecting and outreach tracking
Preferred
Previous experience in leading outreach and PR projects in the North American gambling and sports betting sectors is highly desirable
Existing first-hand relationships with journalists, publishers, and influencers in North American news, Gambling, and Sports sectors IS highly desirable
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase