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Rich Products Corporation · 19 hours ago

Creative Content Manager

Buffalo, NY

Full-time

Hybrid

Senior Level

$105K/yr - $157K/yr

5+ years exp

Rich Products Corporation is a family-owned food company dedicated to inspiring possibilities in the food industry. As the Creative Content Manager, you will lead a team of content creators to develop innovative and impactful content that aligns with business objectives and elevates the brand.

BakeryConfectioneryFood and BeverageFood DeliveryFood ProcessingManufacturingOrganic FoodSeafoodSnack FoodWholesale

Responsibilities

Lead & Inspire: Build, mentor, and energize a high-performing team of content creators, photographers/ videographers, stylists, and coordinators. Foster a culture of creativity, agility, and collaboration

Strategic Vision: Support the development and execution of a bold content strategy that aligns with business objectives and sets our brands apart in the marketplace

Storytelling Excellence: Champion storytelling through visual, written, and experiential content that makes our audiences crave engagement and connection

Creative Governance: Advance brand standards, ensure content quality, and drive innovation in every project

Operational Mastery: Oversee project pipelines, workflows, and resource allocation to deliver content on time, on budget, and above expectations

Emerging Tech & Optimization: Stay connected to emerging technologies, with a strong emphasis on Generative AI tools. Lead testing, learning, and scaling of viable solutions that enhance content creation and delivery

Stakeholder Engagement: Build strong relationships across marketing, culinary, bakery, and communications teams. Listen, collaborate, and solution-sell to meet stakeholder needs

Continuous Improvement: Champion a growth mindset, coach and be coachable, and drive ongoing learning and adaptation

Performance Analytics: Monitor content impact, analyze results, and continuously refine strategy to maximize business value

Space & Resource Management: Ensure the team has the tools, technology, and environment needed to thrive

Qualification

Content creationCreative leadershipAdobe Creative SuiteProject managementStorytellingAgilityDesign skillsDigital marketing knowledgeCommunication skillsCollaboration