Apply on Employer Site

Dr. Reddy's Laboratories · 18 hours ago

Brand Manager OTC–– Self Care & Wellness Division

Princeton, NJ

Full-time

Onsite

Senior Level

5+ years exp

Dr. Reddy's Laboratories is dedicated to helping people lead longer and healthier lives through innovative treatment options. They are seeking a Brand Manager for their Self Care and Wellness business, responsible for strategically building brands across the E-Commerce/Omni ecosystem and executing brand promotional plans to achieve brand goals.

BiotechnologyHealth CareMedical

No H1B

U.S. Citizen Only

Responsibilities

Lead the development of the growth roadmap for OTC brands, in line with the long-term strategy and vision. Understand market dynamics, monitor and analyze brand performance, competitive atmosphere, consumer / shopper data and emerging category trends to identify key actionable insights

Deliver financial results and explore strategies to improve brands/ segments profitability amidst highly competitive market segment

Develop and manage impactful marketing campaigns within key channels (paid social, SEM, affiliate, programmatic display, email/SMS, SEO and on website) to drive growth, increase retention, maximize revenue, and achieve strong ROI. This includes detailed analysis and optimization of AMS and AMG investment on Amazon

Build overall brand presence, develop brand and product messaging, ensuring key messaging is consistent across all customer touchpoints. Drive and maintain a cohesive communication strategy by providing brand guidelines, developing dynamic content, increasing engagement, and reaching bigger audiences on various platforms

Build strong relationships with the external agency partners and digital vendors to ensure delivery of best practice

Extensively collaborate with internal legal and regulatory approval teams to ensure that all the promotional content projects meet necessary compliance requirements and aligned approval deadlines

Drive new product development / innovation process with key Dr. Reddy’s stakeholders

Qualification

Brand managementE-Commerce strategyDigital marketingSEO best practicesGoogle AdsGoogle AnalyticsFinancial acumenMS Office proficiencyAnalytical thinkingCross-functional collaborationTime managementCreative thinking

Required

Bachelor's degree in Marketing, Communications or Business

5+ years of relevant experience in brand management or marketing for consumer brands, ideally DTC, Amazon or retailer marketplaces

Digitally savvy, results oriented and a self-starter

Strategic, critical thinker with strong ability to think both creatively and analytically

Strong business and financial acumen

Exceptional organizational, cross-functional collaboration and time management skills

Knowledge of SEO best practices including on and off-page, keyword research, tagging, schema, content, etc

Deep level understanding of Facebook Business Manager, Google Ads and Google Analytics required

Ability to track customer acquisition and retention efforts through the consumer decision journey and on-site conversion

Highly proficient with MS Office applications (Excel, Powerpoint and Outlook) and AI & business intelligence tools

Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future