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Alloy · 2 days ago

Digital Media Director

Atlanta, GA

Full-time, Contract

Hybrid

Mid, Senior Level

5+ years exp

Alloy is a company that delivers precision storytelling and experiences for tech brands. They are seeking a Digital Media Director to create and execute B2B and B2C campaigns across various channels, focusing on performance and client success.

ComplianceFinTechFraud DetectionIdentity ManagementSaaS

Growth Opportunities

Responsibilities

Team Management: Oversee direct reports, with matrixed management overseeing external ad-ops resources and freelance support as needed. You will also be proactive in assisting with building an operational model that is poised to onboard more Media team members

Campaign Management: Execute and manage paid search campaigns in Google Ads. Must be able to lead and implement keyword research, ad creative, bid management, and campaign optimizations to drive performance

Performance Optimization: Continuously monitor and analyze campaign metrics and KPIs

Identify trends and insights, and provide recommendations for improving lead generation and return on ad spend

Data Reporting: Generate regular reports on campaign performance, key metrics, trends, and insights. Use data analysis tools to derive actionable insights and improve campaigns

Leverage AI to improve performance and increase operational productivity

Competitive Analysis: Stay informed about the competitive landscape and relevant industry trends. Conduct regular analyses to identify opportunities and build media strategy

Collaboration/Communication: Collaborate with cross-functional teams, including strategy, analytics, creative and project management

Ensure integrated marketing campaigns: Communicate campaign updates and insights effectively to stakeholders

Qualification

Google AdsB2B marketingAccount-Based MarketingLinkedIn campaignsDigital performance marketingData analysisCopywritingLanding page optimizationCommunication skillsAttention to detail