Alloy ยท 4 days ago
Digital Media Director
Atlanta, GA
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expAlloy is a company known for delivering precision storytelling and experiences for tech brands. As a Digital Media Director, you will create strategies for B2B and B2C campaigns, focusing on integrated paid media campaigns and collaborating with internal teams to drive client success.
Content MarketingDigital MarketingEmail MarketingGraphic DesignMarketing AutomationMessagingMobile AppsUX DesignWeb DesignWeb Development
Responsibilities
Team Management: Oversee direct reports, with matrixed management overseeing external ad-ops resources and freelance support as needed. You will also be proactive in assisting with building an operational model that is poised to onboard more Media team members
Campaign Management: Execute and manage paid search campaigns in Google Ads. Must be able to lead and implement keyword research, ad creative, bid management, and campaign optimizations to drive performance
Performance Optimization: Continuously monitor and analyze campaign metrics and KPIs
Identify trends and insights, and provide recommendations for improving lead generation and return on ad spend
Data Reporting: Generate regular reports on campaign performance, key metrics, trends, and insights. Use data analysis tools to derive actionable insights and improve campaigns
Leverage AI to improve performance and increase operational productivity
Competitive Analysis: Stay informed about the competitive landscape and relevant industry trends. Conduct regular analyses to identify opportunities and build media strategy
Collaboration/Communication: Collaborate with cross-functional teams, including strategy, analytics, creative and project management
Ensure integrated marketing campaigns: Communicate campaign updates and insights effectively to stakeholders
Qualification
Required
5-10 years experience in Google paid search and B2B marketing best-practices
Proficiency In managing ABM, LinkedIn and digital performance marketing campaigns
Experience with website analytics platforms, tag management and dashboard reporting
Strong analytical skills and ability to derive actionable insights from campaign data
Ability to understand and partner with complex B2B clients in niche industries
Experience with B2B account-based-marketing approaches
Excellent copywriting skills with proficiency in creating compelling paid search copy
Understanding of landing page optimization and principles of conversion rate optimization
Strong attention to detail and ability to manage multiple campaigns simultaneously
Excellent cross-team and client communication skills
Self-motivated and results-oriented with a strong sense of accountability and ownership
Benefits
Competitive salary
Merit-based bonuses and promotions
A flexible hybrid work model
Responsibly unlimited PTO
Summer Fridays
401(k) match
6-year workiversary paid sabbatical
Medical and dental benefits (including HSA/FSA)
Paid parental leave
Professional development stipend
Annual retreats
Cell phone reimbursement
Peloton membership
Quarterly culture events
Company
Alloy
The precision storytelling and experience agency for imaginative tech brands
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Raj Choudhury
Chief Executive Officer
Amanda Lucey
Partner | Chief Marketing & Communications Officer
Recent News
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