Arbor Day Foundation · 2 weeks ago
Social Media Strategist
Lincoln, NE
Full-time
Hybrid
Mid Level
3+ years expThe Arbor Day Foundation is one of the world's largest conservation organizations, dedicated to inspiring people to plant, nurture, and celebrate trees. They are seeking a Social Media Strategist to develop and optimize social media strategies that align with the Foundation’s goals and engage their organic social media channels.
EducationNon Profit
Responsibilities
Increase engagement and follower growth across priority platforms through well-defined strategies, compelling content, and continuous optimization
Build a platform-specific engagement strategy that boosts community interaction, shares, comments, and meaningful conversations
Create a strategic plan to position C-Suite leaders and key subject-matter experts as influential voices in sustainability and social impact
Deliver consistent thought leadership content that drives organic reach and follower growth
Own the content calendar - ensuring timely, relevant, and high-quality delivery across platforms
Partner with designers, writers, and marketers to ship creative assets that consistently outperform baseline metrics
Identify, outreach, and activate influencer partners aligned with our mission - driving brand awareness and campaign lift
Build a repeatable influencer engagement framework
Build monthly and quarterly reporting dashboards that clearly communicate wins, learnings, and actionable recommendations
Use insights to adjust strategy, improve engagement, and optimize content performance
Qualification
Required
Passion for the Foundation's mission, nature, environmental stewardship, and people
3-5 years of experience in social media strategy, content creation, and platform management
Proven Experience developing and executing social media strategies that grow audiences, increase engagement, and strengthen brand recognition across platforms
Social Media Platform Expertise. You are proficient in using social media platforms (Facebook, X, LinkedIn, Instagram, TikTok) and scheduling/analytics tools (Hootsuite, Sprout, Meta Business Suite, or Google Analytics or similar)
Collaborative spirit, able to work across creative, marketing, and program teams to deliver cohesive storytelling
Strong strategic and analytical skills, using social data and insights to guide decisions, optimize performance, and inform content strategy
An entrepreneurial, self-starter mindset - able to manage multiple projects in a fast-paced environment and motivated by building lasting impact
A content-first approach, ensuring every post, campaign, and interaction deepens audience connection to the mission
Benefits
Competitive healthcare (health, dental, vision) coverage for you and your loved ones matched with a wellness incentives program
Company paid short-term and long-term disability, paid parental leave, life insurance and 401k with company match are available
Monthly parking stipend
Fully stocked kitchen
Access to a plethora of benefits at Arbor Day Farm
40+ hours annually for our team members to focus on learning and development
Taking your time off without guilt, including the week between Christmas and New Years that we close our Lincoln Campus to recharge
Events and experiences throughout the year to show that we care about you (and your family)
Company
Arbor Day Foundation
This is the mission statement of the Arbor Day Foundation, a 501(c)3 nonprofit conservation and education organization.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Salesforce
2022-04-12Grant
Leadership Team
B
Britt Ehlers
Vice President of Leadership Development
Y
Yinka Akinyemi
Vice President Human Resources
Recent News
2025-11-05
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