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Alibaba Group · 2 days ago

Alibaba Cloud-User Growth Manager/Product Evangelist-Sunnyvale

Sunnyvale, CA

Full-time

Onsite

Mid Level

$142K/yr - $234K/yr

3+ years exp

Alibaba is a leading company in the tech industry, and they are seeking a Growth Marketing Manager to enhance their community presence in the U.S. This role involves building relationships within developer communities and executing marketing strategies to drive grassroots adoption of their coding platform.

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Comp. & Benefits

No H1B

Responsibilities

Build & nurture local presence: Organize and co-host regular meetups, hackathons, workshops, and office hours in key U.S. tech cities—partnering with co-working spaces, accelerators (e.g., YC, Techstars), and developer communities

Cultivate ecosystem partnerships: Identify and collaborate with influential local players—DevRel advocates, indie makers, startup CTOs, influencers, and technical bootcamps—to drive authentic advocacy and usage

Design community-first campaigns: Launch referral loops, open-source integrations, and “build-in-public” challenges that resonate with hands-on builders and early-stage teams

Bridge bottom-up and top-down: Use grassroots momentum to create enterprise entry points—turning champion developers into internal advocates within scaling startups and mid-market tech companies

Track & scale what works: Measure engagement depth (not just sign-ups), retention among community-sourced users, and pipeline influence from local activities. Share insights globally to inform other regional strategies