Moose Toys · 2 days ago
Head of Social Media Strategy
Los Angeles, CA
Full-time
Hybrid
Director/Executive
$130K/yr - $155K/yr
10+ years expMoose Toys is a revolutionary brand dedicated to making kids superhappy through innovative toy design and a commitment to sustainability. The Head of Social Media Strategy will lead the vision and execution of the company's global social media presence, driving brand engagement and community growth across various platforms.
Business DevelopmentGamingManufacturingToys
Responsibilities
Spearhead and elevate the creative vision, strategy, and execution across global marketing campaigns, spanning AV, social, digital, experiential, and trade
Drive innovative and modern creative solutions to amplify Moose’s toy brands, ensuring relevance and resonance across global markets
Partner seamlessly with marketing, consumer insights, PR, and media teams to align creative output with business objectives and strategic intent
Drive best-in-class execution in photography, video, CGI, animation, and experiential content — elevating visual storytelling across every channel
Champion creative consistency across consumer-facing touchpoints, reinforcing a unified brand voice
Possess deep understanding of digital content creation, leveraging platforms and audience insights to craft forward-thinking strategies
Stay attuned to trends, platforms, and audience behaviours, shaping creative strategies that resonate across diverse audiences and contribute to cultural impact
Partner with Insights & Digital to track content performance and feed learnings back into the creative process for continuous improvement
Build scalable processes for localisation to adapt global creative for regional cultural nuances and languages
Regularly review resourcing requirements for the department, recruits, interviews, selects and trains new staff
Oversee the day-to-day workloads and performance of direct reports towards the achievement of agreed objectives, through the provision of clear direction, coaching and support
Work with direct reports to set individual KPIs and conduct regular reviews in-line with the Moose Performance Management Program
Manage the training and professional development of team members, with an emphasis on providing timely and constructive feedback on a regular basis; and
Champion the Moose culture to ensure direct reports deliver on 'The Wow'
Qualification
Required
10+ years of progressive experience in social media
Proven track record of leading large-scale social media strategies for global brands
Experience managing cross-functional teams
Deep knowledge of major platforms (Instagram, TikTok, LinkedIn, X/Twitter, Facebook, YouTube, Pinterest)
Proficiency with social media management tools
Ability to inspire creativity and innovation within teams
Strong analytical mindset with the ability to translate data into actionable insights
Ability to blend creativity with strategic thinking, translating brand goals into social strategies
Experience working across multiple international markets, with a nuanced understanding of regional social media usage, cultural trends, and content consumption behaviors
A visionary with a keen eye for content creation, editing, and storytelling
Company
Moose Toys
Moose Toys is a manufacturing industry that creates arts, crafts, games and plush toys brands.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Gifts & Decorative Accessories
2026-01-09
Gifts & Decorative Accessories
2025-12-12
2025-11-07
Company data provided by crunchbase