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Meta · 4 days ago

Marketing Insights Researcher

United States

Full-time

Remote

Senior Level, Lead/Staff

$160K/yr - $219K/yr

8+ years exp

Meta is a technology company that builds platforms to connect people and grow businesses. They are seeking a Marketing Insights Researcher to identify opportunities, develop learning agendas, and design research to inform marketing strategies and drive business outcomes.

Computer Software

Comp. & Benefits

Responsibilities

Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals

Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed

Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy

Translate research findings into actionable insights with clear recommendations

Producing highly effective communication that motivates people to apply learnings in marketing and across the organization

Qualification

Research ExpertiseMarketing ExpertiseStrategic LeadershipQualitative MethodsQuantitative MethodsAI Features DevelopmentTechnology ExperienceHolistic ThinkingAnalytical ThinkingCross-functional CollaborationCreative Thinking

Required

Research Expertise: 8+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making

Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes

Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and drive decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments

Preferred

12+ years of research experience

Experience in the technology space

Experience in developing AI features for Hardware/Device

Experience in leading insights-focused product/feature launches from definition to execution, driving impact and influencing product and marketing decision-making

Experience collaborating proactively and effectively with a broad variety of partners

Experience thinking holistically/creatively in addition to technically/analytically

Education: Bachelors degree required, MA or PhD preferred