Beiersdorf · 2 weeks ago
Senior Sales Strategy Manager - Nivea
Stamford, CT
Full-time
Hybrid
Senior Level
5+ years expBeiersdorf is a global company with iconic brands focused on providing innovative skin and sun care solutions. They are seeking a Senior Sales Strategy Manager for Nivea to lead the development and execution of trade strategies, ensuring alignment across channels and driving performance in a competitive market.
BeautyHealth CareManufacturingService Industry
Responsibilities
Lead Trade Strategy Development & Execution on where to play and how to win
Develop and align the Channel Strategy across Aquaphor in partnership with the Head of Commercial Strategy and Head of Marketing
Own the Trade Strategy, including customer/channel-level Net Sales growth targets and investment guidance aligned to brand priorities
Coordinate the Commercial Playbook (MAPPS), ensuring strategies translate effectively into execution at retail
Monitor execution and drive course correcting action plans as needed
Track execution of the MAPPS strategy and drive timely course correction in partnership with Sales
Identify and close gaps to plan using rigorous sales analysis and collaborative action planning
Minimize retailer-level activity clashes and ensure full alignment with Aquaphor’s major brand activations — particularly during peak season
Champion excellence in execution, ensuring retail activation is timely, targeted, and aligned with brand strategy
Serve as voice of sales/customers, champion of customer requirements
Serve as the primary liaison between Sales and cross-functional teams, synthesizing and representing Sales/customer requirements
Be the first point of call for trade/channel thinking: provide internal teams (Brand, Category Management, Finance, Supply Chain) with channel and retailer expertise to strengthen retail programs and investment decisions
Represent Sales in key forums, including S&OP/Optima meetings and during issue escalation/crisis response
Ensure consistent communication into and out of Sales to drive alignment and speed of execution
Qualification
Required
Bachelor's degree required; MBA preferred
5+ years of experience in Sales Strategy, Business Development, or related commercial functions
3+ years in Field Sales with exposure to at least two channels within Mass, Drug, Grocery, Club, Value, and eCommerce
Experience in seasonal businesses with high dependency on execution timing is a must, with a proven track record of excellence in execution
Sharp analytical skills are a must — including the ability to independently extract, analyze, and present complex data and trends from multiple sources such as Circana/Nielsen/Scintilla, shipment data, and internal performance trackers
High proficiency in Microsoft Excel, PowerPoint, and Power BI (or similar platforms) for reporting and decision support
Proven collaborator with the ability to influence cross-functional stakeholders and senior leaders
Exceptional communication and presentation skills with demonstrated ability to influence across levels
Adept at managing complex projects under tight timelines to meet both customer and internal needs
Preferred
MBA preferred
Experience in Revenue Growth Management and/or Category Management is a plus
Benefits
Generous and flexible PTO policy
Paid Parental Leave
Comprehensive Wellness and Benefits program
Cash Balance Plan (similar to a pension)
401k match
Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues
Dynamic work model – hybrid (at least 3 days on-site)
Company
Beiersdorf
Beiersdorf is a skin care product manufacturing company.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jessica MacDaniel
Senior Human Resources Business Partner
Marissa Staffieri
HR Business Partner, Sales & Shopper Customer Marketing
Recent News
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