Liberty Safe · 1 day ago
Social Media Marketing Specialist
United States
Full-time
Remote
Mid Level
3+ years expLiberty Safe is seeking a creative and data-driven Social Media & Email Marketing Specialist to enhance their organic social media presence and email marketing programs. The role involves managing social media channels, creating engaging content, and executing email campaigns while collaborating with various internal teams and external partners.
Manufacturing
Hiring Manager
Jenne Meyer Ph.D.
Responsibilities
Own and manage all organic social media channels (Facebook, Instagram, YouTube, LinkedIn, TikTok, etc.)
Develop and execute social media content calendars aligned with campaign priorities, product launches, and brand goals
Create content across formats: posts, videos, stories, reels, graphics, captions
Work cross-functionally with product, sales, and customer service for story sourcing and content ideas
Monitor trends, competitor activity, and cultural moments to inform social strategy
Engage with audiences, monitor comments, and uphold a strong brand presence
Use AI tools to accelerate content development, ideation, testing, and optimization
Track performance analytics, producing reports with insights and recommendations
Own the strategy and execution of all consumer and dealer email campaigns
Manage email calendars and work with internal partners to prioritize messaging
Build segmentation strategies to deliver targeted, relevant messaging
Create compelling email content—copy, images, templates, and layouts
Set up campaigns, automations, testing, and personalization
Ensure compliance with branding, deliverability standards, and best practices
Track performance (open rate, CTR, conversions, engagement) and optimize continuously
Collaborate with sales teams to support dealer communications, promotions, and product updates
Work closely with performance marketing partners to align organic content with paid strategies
Support product launches, promotions, and campaign initiatives across departments
Collaborate with external agencies, content creators, or freelancers when needed
Partner with internal brand, creative, and product teams to ensure messaging consistency
Participate in content development for landing pages, campaigns, and digital assets
Qualification
Required
3–5+ years experience in social media, digital marketing, email marketing, or similar roles
Strong understanding of content creation, digital storytelling, and community management
Experience building and deploying email campaigns (Klaviyo, HubSpot, MailChimp, etc.)
Proficient in analytics tools for both social and email
Experience collaborating with sales, creative, product, or external partners
Strong writing and visual communication skills
Ability to manage multiple projects and deadlines in a fast-paced environment
Experience using AI tools (ChatGPT, Canva AI, MidJourney, Higgsfield AI, etc.)
Highly organized, detail-oriented, and self-motivated
Benefits
Opportunity to own and shape a growing digital presence
Work on a wide range of creative and strategic initiatives
Collaborate with a talented team focused on innovation and growth
A role where your creativity and results truly matter
Dynamic environment where initiative is valued and rewarded
Company
Liberty Safe
Liberty Safe offers the broadest line of home, gun, office and commercial safes available from any one company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Rusty Bayles
Chief Financial Officer
Recent News
2025-10-02
2025-07-24
Company data provided by crunchbase