MFS Investment Management · 1 week ago
Marketing Research Strategist
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$96K/yr - $138K/yr
6+ years expMFS Investment Management is committed to fostering a collaborative culture that prioritizes people and community. The Marketing Research Strategist will lead the development and application of market research to inform strategic decisions, collaborating with stakeholders to analyze and present insights that drive marketing and sales strategies.
EducationHigher EducationVenture Capital
Responsibilities
Collaborates with internal business partners, including senior leadership, to clearly identify and articulate the business issues and recommends quantitative, qualitative and secondary research methodologies to achieve desired objectives. Provides input towards and implements the market research functional strategy
Develops RFPs, evaluates third-party research proposals to identify appropriate solutions within budget/resource constraints, and manages third party vendors throughout the project lifecycle
Executes all aspects of primary market research projects including questionnaire development, sample procurement, fieldwork, data tabulation/coding, analysis and reporting. Leads smaller research projects independently and seeks guidance for when necessary
Partners closely with internal stakeholders and centers of excellence within distribution to identify areas of inquiry and key research deliverables (internal and external)
Provides on-going communication and reporting (e.g., schedules, field updates, interim reports, etc.) to senior leadership and internal business stakeholders
Conducts in-depth data analysis using traditional and advanced methods (using statistical software when needed)
Prepares detailed research reports, presentations and ad-hoc deliverables, summarizing key findings, implications and recommendations
Presents research insights to key stakeholders across the organization, including senior leadership
Addresses ad-hoc research requests from business partners by synthesizing insights from third-party research reports and publications
Maintains internal market research library and communicates with key stakeholders when new research becomes available
Coordinates third-party consultant presentations and collaborations when requested
Qualification
Required
Bachelor's degree
Minimum of 6-8+ years' experience in market research, marketing or other analytic roles, with at least two of those years working within investment management or financial services sectors
Project management experience with proven ability to organize and coordinate multiple projects simultaneously and meet competing deadlines
Excellent verbal and written communication skills
Accustomed to and comfortable working with and presenting to senior executives
Superb business judgment, problem solving and organizational skills
Hands-on, highly motivated self-starter
Willingness to travel to attend applicable project, industry, conferences, and other sales meetings
Strong interpersonal skills and the ability to pay particular attention to all project details are critical
Proficiency in MS Office products to include MS Excel, PowerPoint and Word
Working knowledge of statistical techniques, and experience with statistical software such as SPSS or SAS
Preferred
MBA or other advanced degree preferred
Familiarity with financial investment products and solutions (e.g., mutual funds, ETFs, SMAs, etc.)
Prior experience with survey programming and CX measurement platforms (e.g., Decipher, Forsta Surveys, Confirmit, Qualtrics, Medallia, etc.)
Prior experience with data visualization tools and applications (e.g., Tableau, BI platforms, etc.)
Benefits
MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company-sponsored 401(k)
Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider
Education Assistance: Tuition reimbursement up to $8,000 annually
Education Assistance: Access to discounted tutors and college coaches
Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves
Choice of medical and dental plans and an and an employer contribution into the Health Savings Account
Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)
Robust Mental Health Resources including 8 free therapy appointments
Various work/life balance support and wellbeing programs
Wellness Programs: Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass), where you can workout at gyms, studios and boutique fitness locations near you, join virtual personal training sessions and access a wide variety of well-being apps
Company
MFS Investment Management
Massachusetts Financial Services Company is a privately owned investment manager. The firm also provides retirement planning, college It is a sub-organization of Sun Life U.S..
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown1982-01-01Acquired
Leadership Team
Barnaby Weiner
Head of Sustainability and Stewardship
Recent News
Company data provided by crunchbase