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Happy Camp3r · 3 days ago

Paid Media Manager

United States

Full-time

Hybrid

Senior Level

5+ years exp

Happy Camp3r is a fast-growing lifestyle apparel brand focused on comfort and mental health awareness. They are seeking a Paid Media Manager to own and scale their paid acquisition channels, primarily on Meta, while collaborating with creative teams to drive revenue through optimized campaigns.

Responsibilities

Own end-to-end paid media strategy across Meta (primary), with potential expansion into TikTok, Google, and other platforms

Build, launch, and manage campaigns focused on acquisition, retargeting, and retention

Set budgets, pacing, and performance targets aligned with company goals

Collaborate with the content team to brief and request ad creative

Develop and manage a structured creative testing roadmap

Analyze creative performance and provide clear feedback on what’s working and why

Monitor KPIs including ROAS, CPA, CAC, AOV, CTR, and conversion rates

Optimize campaigns based on performance data and trends

Create weekly and monthly performance reports with actionable insights

Identify new opportunities to scale spend profitably

Test new audiences, formats, hooks, and landing page strategies

Stay up to date on paid media trends, platform updates, and best practices

Work closely with marketing, creative, and leadership teams

Align paid media efforts with product launches, promotions, and seasonal campaigns

Coordinate with email/SMS efforts to support full-funnel growth

Qualification

Meta Ads ManagerGoogle AdsTikTok AdsPinterestData analysisShopifyGA4KlaviyoAttribution toolsCommunity-driven marketingCreative collaborationFast-paced environment