PGA of America · 2 weeks ago
Brand & Member Marketing Lead
Frisco, TX
Full-time
Hybrid
Senior Level
5+ years expPGA of America is seeking a Brand & Member Marketing Lead to oversee their digital marketing efforts across member properties. The role involves managing content strategies, collaborating with various teams, and ensuring effective communication with PGA members to enhance their experience and engagement.
Sports
No H1B
Responsibilities
Manage the development and communication of content plans for member digital properties including: managing the PGA.org editorial calendar, member email calendar and execution, topics and schedules for posting content, monthly audit of the site, monitoring performance and ensuring timely adherence to schedule
Work with the Executive Team, Sr. Director of Brand & Marketing, and Director, Brand & Member Marketing to develop a strategy for mass communications to membership with a goal of developing a more streamlined approach that delivers more relevant content to PGA of America Golf Professionals
Make adjustments to strategies based on analytical data which will be presented to PGA Executive Team quarterly
Oversee the strategy, creation and execution of all member emails
Collaborate with the Section Business Operations (SBO) team on a communication strategy that aligns and promotes key PGA of America departmental priorities in a way that is easy for sections to communicate and share with their memberships
Provide templates and examples for how PGA Sections can localize content that comes from PGA of America Staff
Serve as the point person for the Association for PGA.org content, including designing, writing and editing content on PGA.org and within the weekly member newsletter
Provide monthly performance updates to the Sr. Director, Brand & Digital Marketing
Work as part of a multidisciplinary team including both internal and external members of the Technology team, marketing and brand team members, outside vendors, photographers and content contributors to improve content strategy and user experience
Oversee the editing and content ideas for PGA Magazine and the supporting emails sent out by PGA Magazine
Maintain daily contact with multiple PGA departments (Membership, SBO, Career Services, Technology) for content updates and troubleshooting on PGA.org
Work alongside the Director, Brand & Member Marketing and Sr. Director, Brand & Digital Marketing on creation and execution of PGA Annual Meeting content
Lead the development of brand campaign content at PGA Consumer Championships and year-round
Work alongside the Director, Brand & Member Marketing to create and develop member-related content, as needed, for PGA social media channels including X, Instagram, Facebook, TikTok and YouTube
Qualification
Required
Bachelor's Degree (B.S.) in Communications, Journalism, Marketing or related field or equivalent combination of education, training, and experience
Five years experience in content development including writing, editing and online production
Experience managing and creating content plans and calendars
Experience articulating creative intent to others and proactively organizing a team to bring ideas to life
Must have knowledge of English grammar, usage and punctuation; knowledge of golf industry; knowledge of internet software
Must have the ability to ideate and tell the PGA of America's story in a unique, engaging way to a variety of digital audiences while aligning with PGA brand standards
Must have skills in word processing and spreadsheet software applications; skills in graphic software applications; skills in the development of effective 'mass communication'
Must have the ability to analyze traffic reports and other measurements of Web site activity
Ability to develop, write and edit copy; ability to write reports, business correspondence, procedure manuals; ability to proofread materials
Ability to self-direct, self-edit and produce work; ability to be creative in designing informational materials and websites
Ability to effectively present information and respond to questions
Must have the ability to write web-based marketing content
Proven writing skills are required as demonstrated by previously published works
Must have knowledge of Google Workspace
Basic fluency in artificial intelligence (AI) tools and concepts
Ability to travel up to 15%
Preferred
Experience with Amplitude, Intercom, Google Analytics, and MailChimp is a plus
Company
PGA of America
Since its founding in 1916, the PGA of America has maintained a twofold mission: to serve their 29,000 members and grow the game.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Robert O. Brown, PGA
Executive Director/CEO
Kevin J. Scott
Chief Technology Officer
Recent News
bloomberglaw.com
2025-11-01
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