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General Motors · 1 week ago

Manager, Chevrolet Lifestyle Communications - Bilingual

United States

Full-time

Remote

Senior Level, Lead/Staff

$159K/yr - $212K/yr

8+ years exp

General Motors is seeking a Manager for Chevrolet Lifestyle Communications who will lead the lifestyle communications strategy with creativity and strategic precision. The role involves shaping narratives, driving storytelling, and connecting with diverse audiences, especially within the Hispanic community.

AutomotiveElectric VehicleInformation ServicesManufacturingTransportation

No H1B

Responsibilities

Develop and lead GM’s lifestyle communications strategy across multiple brands and platforms

Identify and activate cultural trends, partnerships, and storytelling opportunities that align with GM’s brand values and business goals and result in earned, social and broadcast coverage

Identify and activate engagement moments with Chevrolet communities (owners, fans, etc)

Connect with Hispanic opinion leaders, content creators and editorial in culturally relevant ways to tell Chevrolet’s story

Lead cross-functional teams and external agencies in the execution of high-visibility campaigns

Serve as a subject matter expert and advisor to senior leadership on lifestyle positioning and cultural relevance

Build and maintain relationships with top-tier media, influencers, and cultural tastemakers

Analyze campaign performance and media impact to inform future strategies

Mentor and guide junior team members and peers across the communications function

Represent GM at industry events, cultural forums, and media engagements

Qualification

Lifestyle communicationsBrand storytellingCultural marketingBilingual EnglishBilingual SpanishCampaign managementMedia relationsAnalytical skillsExecutive communicationBusiness acumenEvent planningSocial media experienceMentoring

Required

8–10+ years of experience in lifestyle communications, brand storytelling, or cultural marketing, with track record securing editorial and broadcast coverage

Bilingual (English and Spanish) - required

Recognized expertise in lifestyle trends, cultural integration, and brand positioning

Proven success leading large-scale campaigns and cross-functional initiatives

Exceptional writing, storytelling, and executive communication skills

Strong business acumen and ability to align communications with enterprise strategy

Experience influencing senior stakeholders and navigating complex organizational structures

Demonstrated ability to develop innovative, impactful solutions to complex communications challenges

Ability to work independently with broad latitude in decision-making and strategic planning

Experience mentoring and guiding peers and junior team members

Strong analytical skills with the ability to use data and insights to shape communications strategy