First Harvest Credit Union ยท 1 week ago
Marketing Content and Automation Specialist
Deptford, NJ
Full-time
Onsite
Entry, Mid Level
$25/hr - $25/hr
2+ years expFirst Harvest Credit Union is seeking a Marketing Content and Automation Specialist who will play a key role in executing marketing initiatives. The role involves managing marketing campaigns, creating content, and overseeing the marketing automation platform to enhance member engagement and retention.
BankingCreditFinancial Services
Responsibilities
Support in the planning, development and execution of integrated marketing campaigns that promote credit union products, services, and brand awareness
Facilitate marketing projects from concept through completion, ensuring alignment with strategic goals and compliance requirements
Write and design content for member communications including email, web, social media, and print
Support community outreach efforts, sponsorships, and events to increase visibility and member engagement
Provide other related communication and event support to team members as directed, which may include, but is not limited to, event planning, or curation and production of company presentation materials
Collaborate cross-functionally with departments (Lending, Member Services, IT, etc.) to align marketing with operational priorities
Own day-to-day management of the credit union's e-mail marketing automation platform (e.g., HubSpot)
Develop and maintain automated workflows for member onboarding, cross-sell, reengagement, and retention campaigns
Create segmented lists and dynamic content to deliver personalized communications based on member behavior and lifecycle stage
Analyze campaign and automation performance using dashboards and reporting tools; provide actionable insights and recommendations
Work closely with IT and data teams to ensure data integrity and optimize integration between marketing systems and the core banking platform
Continuously test and refine automations, email content, and workflows to improve engagement rates and ROI
Track KPIs across campaigns (e.g., open/click rates, conversion, membership growth, loan applications, and deposits)
Use data to inform creative strategy, campaign timing, and audience targeting
Support monthly and quarterly reporting for leadership, summarizing marketing performance and trends
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience) preferred
2+ years of marketing experience, preferably in financial services, credit unions, or community banking
1-2 years of hands-on experience with marketing automation or CRM systems (e.g., HubSpot) preferred
Proficiency with Microsoft Office and digital marketing tools (email platforms, social media management, Google Analytics.)
Strong writing and editing skills; ability to adapt tone for different audiences and channels
Analytical mindset with the ability to interpret data and present actionable insights
Organized, detail-oriented, and able to manage multiple priorities in a collaborative environment
Preferred
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
1-2 years of hands-on experience with marketing automation or CRM systems (e.g., HubSpot)
Familiarity with basic design tools (Adobe Creative Suite)
Benefits
Health, Dental, and Vision Insurance
Company Paid Short Term (STD) & Long Term Disability (LTD)
Company Paid Employee Basic Term Life Insurance
Voluntary Term Life Insurance for Spouse & Child(ren)
Critical Illness, Accident, and Hospital Indemnity Insurance
Health Care Flexible Spending Account (FSA)/ Health Savings Account (HAS): Pre-taxed funds available to pay for some health-related expenses
Tuition Reimbursement
Employee Discount on Loans, Travel, Tickets, and More!
401k Match of up to 5% + A Free Annual Retirement Planning Session
11 Paid Company Holidays
Up to 8 paid hours for community volunteerism
Full time employees accrue 40 hours of sick, 10 days of PTO, & 1 personal holiday annually. PTO increases to 15 days after the 1st completed year!
Company
First Harvest Credit Union
First Harvest Credit Union is a full-service financial institution serving members and employee groups.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mike Dinneen
President & CEO
Recent News
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