Veracity Software Pvt. Ltd. · 1 month ago
Assistant Brand Manager
New York, NY
Full-time
Hybrid
Mid Level
3+ years expVeracity Software Pvt. Ltd. is seeking an Assistant Brand Manager to support the growth of its expanding skincare brand. The role involves assisting in product launch support, retail marketing, campaign development, and cross-functional collaboration to enhance brand awareness and sales performance.
Information Technology & Services
Responsibilities
Assist in developing product concepts, claims, copy, and positioning
Support packaging development, sample coordination, competitive benchmarking, and innovation research
Prepare retailer submission decks and participate in go-to-market planning
Work with Sales and Retail teams (Sephora, Ulta, beauty specialty channels) to align in-store and digital promotions with brand strategy
Ensure cohesive messaging and execution across partner channels
Assist in planning and implementing integrated marketing campaigns across digital, social, influencer, and retail channels
Coordinate timelines, cross-functional approvals, and asset delivery
Support PR events, sampling activations, influencer sessions, and brand pop-ups
Manage vendor communication, logistics, timelines, and asset needs
Track SKU performance, category trends, and retail channel metrics
Prepare weekly 360° marketing reports, sales reviews, and newness performance trackers
Assist with demand planning, brand inventory management, and channel inventory assessments
Conduct ongoing competitive analysis, product trend evaluations, and consumer insights research to support innovation and campaign strategy
Partner with R&D, Supply Chain, Sales, and other internal teams to support product development, launch readiness, profitability, and stock alignment
Assist the Brand Manager in executing strategies to drive brand awareness, sales performance, and operational efficiency
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
3–5 years of marketing or brand management experience (skincare, beauty, or Client strongly preferred)
Experience with Sephora, Ulta, or beauty specialty retail markets
Strong communication, organizational, and time-management skills
Proficient in Microsoft Office; exposure to Adobe Creative Suite, Canva, and/or Google Analytics is a plus
Strong analytical mindset with data-driven decision-making capability
Passion for skincare, beauty trends, and consumer behavior
Detail-oriented with a proactive, self-starter attitude
Preferred
Ability to read/write/speak Korean (preferred; reading required)
Experience partnering with R&D, Supply Chain, and Sales on product innovation cycles
Prior experience managing product launches, brand decks, and retail submissions
Company
Veracity Software Pvt. Ltd.
At Veracity, if you have an idea you want to validate, a product you need to build, or an existing product that needs optimization, our teams are trained to jump in wherever needed.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase