VARITE INC · 3 weeks ago
Remote - Marketing/Communications - Field Marketing.
United States
Full-time
Remote
Senior Level
$55/hr - $65/hr
6+ years expVARITE INC is a company seeking a Field Marketing Specialist to support their Account Marketing team. This role focuses on planning, executing, and managing demand generation programs to drive sales pipeline and revenue, with an emphasis on webinars and virtual events.
Information Technology & Services
Responsibilities
Plan, execute, and manage demand generation programs to drive sales pipeline and revenue for the Account Management organization
Help translate quarterly marketing priorities into executable programs aligned to the marketing calendar
Assist with quarterly demand generation calendar planning and execution
Own end-to-end execution of virtual and in-person marketing programs, including webinars, events, and business guides
Coordinate with internal stakeholders to secure campaign resources, align on content, and manage timelines
Create and manage slide decks, email copy, landing page copy, and supporting campaign assets
Own webinar logistics including Kaltura recording setup, speaker prep calls, tech checks, and live-day execution
Track program performance, lead flow, and execution milestones to ensure timely sales follow-up and campaign effectiveness
Participate in weekly and bi-weekly operational reviews, including email review calls and marketing operations check-ins
Manage existing nurture programs and coordinate campaign additions and revisions with Marketing Operations
Support large-scale initiatives such as SuiteWorld by owning assigned deliverables and tracking execution
Qualification
Required
6–8+ years of experience in Field Marketing, Demand Generation, or Integrated Marketing roles, preferably in B2B SaaS, IT, or enterprise technology environments
Proven experience managing a high volume of complex, multi-faceted event and webinar programs
Strong analytical and reporting skills with the ability to interpret data to drive decisions
Strong understanding of sales pipeline concepts and revenue-driven marketing
Excellent project management skills and attention to detail, with the ability to juggle multiple programs simultaneously
Strong written and verbal communication skills; comfortable leading calls and coordinating with senior stakeholders
Ability to operate independently with minimal supervision and maintain momentum in a fast-paced environment
Proactive mindset with a strong sense of ownership and accountability
Comfortable learning new tools, processes, and subject matter quickly
Experience with marketing automation platforms (preferably Eloqua)
Understanding of landing page and microsite best practices
Company
VARITE INC
VARITE has a definite spirit.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Adarsh Katyal
President & CEO
Sue Patel Arora
Vice President Of Strategic Partnerships
Company data provided by crunchbase