Refer.IO ยท 1 month ago
Community-Led Demand Generation Specialist (B2B Growth)
Refer.IO is an innovative company focused on community-led demand generation in the B2B sector. They are seeking a Community-Led Demand Generation Specialist to build relationships and facilitate meaningful experiences, driving value in AI transformation for mid-sized B2B companies.
Human Resources
Responsibilities
Identify and invite the right people into targeted roundtable events for the B2B growth sector
Lead or co-host those events and guide meaningful group discussions around topics like AI for lead generation, sales automation, and customer success
Build and nurture a niche community of B2B leaders
Support a rhythm of follow-up touchpoints after the roundtables
Create authentic outreach that sparks conversation (not copy-paste spam)
Collaborate on long-term engagement workflows and strategies
Occasionally run pre-calls, interviews, and podcast-style sessions to go deeper with standout voices in the B2B space
Qualification
Required
Experience in community building, partnerships, client success, recruiting, or SDR work
Ability to lead conversations and facilitate meaningful group discussions
Strong outreach skills to build relationships over time
Curiosity and strategic thinking
Intellectual hunger and willingness to learn about AI and its applications
Follow-through mentality to ensure valuable outcomes from events
Preferred
Early in career or mid-level professional looking to grow
Experience with AI tools and community-led demand generation
Benefits
Full remote flexibility
Exposure to next-gen AI tools and direct experience with community-led demand gen
Opportunities to learn, grow, and evolve into other parts of the business (content, partnerships, strategy, ops - you name it)
Direct mentorship from experienced founders and strategic operators
A chance to be part of a company that believes in high-tech and high-touch