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Dignity Health · 1 day ago

Market Director Marketing Communications Central Valley

Bakersfield, CA

Full-time

Onsite

Director/Executive

$69.41/hr - $103.25/hr

10+ years exp

Dignity Health is one of the nation’s largest health care systems, and they are seeking a Market Director of Marketing and Communications to join their Central Valley team. In this role, you will lead marketing and communications efforts for all clinics and services within the market, developing and implementing strategies that align with overall business goals.

Health CareHospitalMedicalNon Profit

Responsibilities

Must have leadership experience managing teams

Works with market executives and leaders to establish annual marketing and communications strategies aligned with local strategic plans and overall market priorities

Leads a market-based marketing and communications team to oversee functions including media relations, advertising, social media, internal communication, external communications, public relations, and brand/reputation management

Develops, implements, and monitors comprehensive marketing and communication strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole

Works with system and regional teams and associated agencies and partners to determine best opportunities for media placement across all services

Develops and maintains detailed annual budgets reconciliation and tracking reports for marketing and communications spends

Functions as a point of contact for media inquiries to ensure that relationships with media representatives and outlets are managed, including proactive media pitches, press releases and media kits to generate positive media coverage

Develops and implements crisis communication plans to effectively manage and respond to potential crises or emergencies