Cetera Financial Group · 3 months ago
Senior Sales Enablement Manager
Dallas, TX, United States
Full-time
Hybrid
Mid, Senior Level
$117K/yr - $185K/yr
7+ years expCetera Financial Group is establishing a new centralized Sales Enablement function and is looking for a Senior Sales Enablement Manager to join as a founding team member. This role involves shaping the strategy and processes that drive revenue growth, collaborating with various teams to implement enablement initiatives, and fostering a culture of continuous improvement.
AdviceFinancial ServicesRetailRetirementWealth Management
Responsibilities
Partner with the Head of Sales Enablement and team to develop and execute the Sales Enablement strategy and roadmap, while ensuring alignment with company objectives
Use analytics and reporting to identify insights, form action plans, and measure enablement impact
Work with Technology partners to optimize the enablement technology stack (Salesforce, sales engagement tools, etc.) and ensure adoption
Create and maintain sales/GTM playbooks, competitive intelligence, and messaging frameworks in partnership with Marketing and Product teams
Lead large cross-functional initiatives that drive change and improve sales productivity
Support Go-to-Market planning and execution in collaboration with Sales, Marketing, and Product teams
Design and deliver knowledge management and communications programs for Sales and GTM teams (aka “Specialty Sales & Solutions” teams) that allow them to access the information they need when they need it most
Oversee content management systems and ensure effective communication of enablement resources
Foster a culture of learning, adaptability, and continuous improvement across the sales organization. Stay highly connected to all Channels, Communities, and Specialty Sales & Solutions teams
Qualification
Required
Curiosity more than anything else
Value diversity in any sense of the word
Comfortable with ambiguity; talent in bringing 'method to madness'
Demonstrated success in building, scaling, and/or implementing new things to enable sales
Authentic leadership
Change agent
Proven ability to manage large, complex, cross-functional projects
Enjoy collaboration and learning
Excellent writing and communication skills
Ability to describe your unique value and ideas for helping this new team's mission
Persuasive communication skills and the ability to influence senior stakeholders across reporting lines
Some portion or combination of the following: Proficiency with Salesforce and experience with other leading enablement tools, Experience or familiarity with enhancing sales experience with AI, analytics, and/or other digital tools, Advanced analytical skills with experience using data to drive insights and decision-making; ability to use Tableau, ThoughtSpot, advanced Excel, and/or other data programs a major plus, Experience building or managing knowledge management programs to ensure customer-facing people can access the right information at the right time, Talented storyteller and executive-level PowerPoint presentation skills
Bachelor's Degree and advanced degrees appreciated
7+ years of progressively successful experience in Sales Enablement, Sales Operations, or applicable roles
Preferred
FINRA Series 7, 66 (or 63 & 65) and /or 24 FINRA Licenses desired
Financial services experience strongly preferred, particularly at premier customer-centric firms
Strong program delivery or program/product management experience
Relationship-building
Benefits
Competitive performance-based bonus
Company
Cetera Financial Group
Cetera Financial Group is a privately-held, independent broker-dealer and investment adviser families.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Genstar Capital
2023-10-04Private Equity
2018-07-17Acquired
Leadership Team
Michael Durbin
Chief Executive Officer
Dan Burkott
Chief Compliance Officer - Tax Channel
Recent News
2026-01-22
2026-01-07
2026-01-07
Company data provided by crunchbase