IHG Hotels & Resorts · 1 week ago
Brand PR Manager (Luxury & Lifestyle - AMER)
Atlanta, GA
Full-time
Hybrid
Mid, Senior Level
$83K/yr - $95K/yr
5+ years expIHG Hotels & Resorts is a global hospitality company that seeks a Brand PR Manager to oversee luxury and lifestyle communications strategies. The role involves managing public relations programs, media relations, and crisis management while collaborating with various stakeholders to enhance brand visibility and reputation.
HospitalityHotelRestaurants
Responsibilities
Develop and deliver PR campaigns that generate coverage to win the hearts and minds of consumers - setting IHG Masterbrand our distinct luxury brands apart from the competition in our markets
Use Earned media – in partnership with owned and social channels – to deliver global brand objectives
Work as part of consumer PR team to develop strategies and plans - working with stakeholders to understand business and commercial needs in order to inform strategy and plans
Design, develop and deliver integrated communications plans to drive coverage for our brands and markets
Develop press materials, briefing documents and media assets
Daily management of agencies required to deliver plans, ensuring alignment, consistency, efficiency, effectiveness and value for money
Scan the media for new ideas that can add value to our plans and keep the team up to speed on the latest media thinking
Keep informed about competitor activity and think creatively about how our plans can help us to stand out from the crowd
Day-to-day media relations
Liaising with various levels of the business (internal and external) and hotels to ensure the success of media relations
Training, provide advice and support to team members as required
Subject matter expert on media relations tactics and delivery, includes handling of media enquiries
Effective reporting, performance data and analytics to measure ROI, on a weekly, quarterly and annual basis, as well as ad-hoc for specific campaigns
Qualification
Required
Degree level – preferably in a relevant field of work or an equivalent combination of education and work-related experience
Minimum of 5 years work related experience with demonstrated proficiency in multiple disciplines
At least five years' experience in external communications
Experience of working within a complex global business with a range of stakeholders
Experience of agency management and or agency background
Strong writing skills and creativity
Strong media relations skills and relationships, especially within luxury and lifestyle sector
Ability to work to deadlines and manage multiple projects
Preferred
Experience of working for a luxury brand advantageous
Knowledge and understanding of the hospitality industry would be a bonus
Benefits
Paid time off
Medical/dental/vision insurance
401K
Impressive room discounts across our many properties
Recharge days
Volunteering days throughout the year
Company
IHG Hotels & Resorts
IHG Hotels & Resorts is a global hotel company with the mission of providing True Hospitality for Good.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Elie W. Maalouf
Chief Executive Officer
Dana Shefsky
Head of Customer and Partner Experience
Recent News
Hotel Management Network
2026-01-19
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