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ASPCA · 1 day ago

Coordinator, Digital & New Media Fundraising

NYC Metro Area

Full-time

Hybrid

Entry Level

$23.56/hr - $31.25/hr

1+ years exp

ASPCA is a nonprofit organization committed to preventing cruelty to animals. The Coordinator, Digital & New Media Fundraising will support the Digital Acquisition program by executing administrative tasks, managing online marketing campaigns, and tracking performance to acquire and retain donors.

AssociationNon ProfitPetVeterinary

Responsibilities

Work with the Digital Acquisition and Membership teams to compile feedback and route assets and campaign content between internal departments and external vendors

Support the ASPCA’s paid search efforts in-house through tools such as Google Ads, Bing Ads, and Search Ads 360

Support the ASPCA’s paid social efforts in-house through social ad platforms

Manage the ASPCA's online brand reputation by monitoring comments on social media ads, engaging with audiences and donors in alignment with brand voice, and escalating potential crises as needed

Gather assets and submit requests to the Digital Marketing team for the creation or modification of donation forms

Ensure that ads created in digital domain meet appropriate specifications before delivery

Assist in the removal of expired and/or poor performing advertisements

Support the ASPCA's organic social media fundraising efforts and cross-team integrated campaigns

Run campaign performance and donation reports using Salesforce to track performance, compile insights, and distribute findings to key stakeholders

Coordinate the distribution of performance reports to internal teams and external partners

Monitor and manage reporting on paid social and paid search campaign results, identifying performance fluctuations and areas for optimization

Support ongoing data analysis by gathering insights from reports to help inform strategic recommendations for campaign improvements

Create tracked URLs Digital Acquisition campaigns and route them to the appropriate internal and external teams

Partner with the Data team to create, implement, and route CRM tracking codes

Use Google Tag Manager (GTM) to deploy and update tracking pixels for internal and external teams

Perform QA on new pixel implementations and investigate pixel conversion discrepancies

Qualification

Digital AcquisitionSearch Engine MarketingPaid Social MarketingCampaign ReportingGoogle AdsSalesforceGoogle Tag ManagerBrand GuidelinesCommunication SkillsCollaborationAdaptability

Required

Strong understanding of direct marketing concepts, preferably some experience in nonprofit fundraising and/or advocacy

Strong oral and written communication skills, with the ability to simplify complex concepts

Ability to collaborate effectively in a demanding, fast-paced environment

Willingness to adapt and learn new technologies as the digital landscape evolves

Comfort with working within brand and style guidelines

Ability to exemplify ASPCA's core values and behavioral competencies

English (required)

Bachelor's degree required or equivalent work experience required

1+ years of work experience, with at least 1 year of experience managing online marketing or advertising campaigns

Experience managing multiple projects simultaneously in a fast-paced environment

Experience with search engine marketing (SEM) platforms required; experience with Google Ads, Microsoft Ads, and Search Ads 360 preferred

Experience with Social Media platforms required; experience including Meta (Facebook & Instagram), LinkedIn, X, TikTok, and Pinterest preferred

Experience with Paid Social marketing and Facebook Ads Manager platform required

Preferred

Experience in Direct Response Marketing and/or non-profit organizations is a plus

Experience using tag management systems, including Google Tag Manager is a plus

Experience using email, web, and related technologies

Experience using Salesforce is a plus

Experience using Google Analytics is a plus

Benefits

Affordable health coverage, including medical, employer-paid dental and optional vision coverage.

Flexible time off that includes vacation time, paid personal time, sick time, bereavement time, paid parental leave, and 10 company paid holidays that allows you even more flexibility to observe the days that mean the most to you.

Competitive financial incentives and retirement savings, including a 401(k) plan with generous employer contributions — we match dollar-for-dollar up to 4% and provide an additional 4% contribution toward your future each year.

Robust professional development opportunities, including classes, on-the-job training, coaching and mentorship with industry-leading peers, internal mobility, opportunities to support in the field and so much more.

Company

ASPCA

Glassdoor3.2

The ASPCA (The American Society for the Prevention of Cruelty to Animals) is the first animal welfare organization established in North America and serves as the nation’s leading voice for animals.

Founded in 1866

New York, New York, USA

501-1000 employees