Dematic ยท 3 days ago
Global Software Marketing Specialist
Atlanta, GA
Full-time
Hybrid
Entry, Mid Level
$70K/yr - $90K/yr
2+ years expDematic is a company focused on positioning its products and solutions at the forefront of the industry. The Global Software Marketing Specialist role is essential for developing positioning and messaging for the software portfolio, collaborating cross-functionally to capture market insights and drive profitable growth.
Transportation/Trucking/Railroad
Responsibilities
Gather and analyze customer and market data to uncover insights that advise strategy, messaging, and product innovation
Understand customer needs, challenges, buying journey, and value perception to guide decision-making
Support voice of customer initiatives and identify key themes to improve offerings and communication
Analyze market trends, drivers, opportunities, threats, and competitive landscape to advise positioning and differentiation
Collaborate with Global Strategy and cross-functional teams to share insights and align on customer, market, and competitive understanding
Leverage insights to develop and implement strategies that drive growth and reinforce brand equity
Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets
Assist in crafting key messaging and positioning to optimize product value and market fit
Communicate software strategies and gather input across Sales, Marketing, Product Management, and other collaborators to ensure alignment
Provide feedback on marketing content and collateral to ensure effective execution of go-to-market (GTM) programs
Support development of sales tools, training, and content across customer touchpoints
Qualification
Required
2-4 years of professional software marketing experience, preferably in a B2B environment
1-2 years leading cross-functional teams and projects
Able to work independently with moderate direction
Learns sophisticated concepts quickly and thinks critically
A great teammate and true collaborator with outstanding interpersonal skills
Strong analysis, project management, and problem-solving abilities
Ability to balance multiple projects simultaneously, prioritizing workloads to meet contending deadlines
You are passionate about technology and thrive in a fast-paced environment
Excellent communication skills
Strong proficiency in Excel, PowerPoint, Word, and Outlook is required
Ability to work in-office a minimum of two days per week at one of Dematic's hub office locations
Preferred
Experience with Cloud software and SaaS offerings highly preferred
Experience with Salesforce is a plus
Benefits
Career Development
Competitive Compensation and Benefits
Pay Transparency
Global Opportunities
Company
Dematic
Dematic designs, builds, and supports intelligent automated solutions empowering and sustaining the future of commerce for its customers in manufacturing, warehousing, and distribution.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Hasan Dandashly
President & CEO
Michael Larsson
EVP and CEO Americas Region
Company data provided by crunchbase