Patrice and Associates Franchising LLC · 1 week ago
Sr. Director, Marketing ( Air Travel Industry )
Miami, FL
Full-time
Onsite
Director/Executive
$175K/yr - $195K/yr
10+ years expPatrice and Associates Franchising LLC is seeking a Senior Director of Marketing & Communications in the Air Travel Industry. This executive will lead marketing and communications for a diverse portfolio of concepts in airport environments, focusing on brand visibility, revenue performance, and consistent messaging.
Staffing & Recruiting
Responsibilities
Define and execute integrated marketing and communications strategies tailored to airport retail and dining environments, driving brand awareness, traffic, and sales
Develop location-specific marketing approaches by terminal, concourse, and airport, leveraging passenger flow patterns, dwell time, and travel behavior insights
Own marketing performance metrics, establish KPIs, and measure ROI to continuously refine campaigns and maximize impact in high-traffic settings
Ensure brand consistency and messaging alignment across all concepts, channels, and locations while adapting execution to local operational requirements
Lead crisis, disruption, and reputation management communications related to delays, closures, security events, construction, or operational interruptions
Collaborate with airport authorities, landlords, franchise partners, and regulatory stakeholders on co-marketing initiatives and promotional approvals
Oversee development of compelling, concise messaging optimized for fast-moving audiences across digital, social, mobile, and on-site platforms
Support and scale digital and experiential initiatives, including ordering technology, wayfinding integration, and contactless guest engagement tools
Partner with operations, IT, and leadership teams to align marketing initiatives with on-the-ground execution and airport compliance standards
Lead, mentor, and grow high-performing marketing teams, supporting new store openings, renovations, and portfolio expansion
Act as the primary steward of brand integrity across all internal and external communications, including investor, partner, and public-facing materials
Manage agency relationships, vendor partnerships, and marketing budgets to ensure efficiency and strategic alignment
Qualification
Required
10+ years of progressive marketing experience
3-5 years in senior or executive leadership roles
Airport Operations / Retail Marketing experience mandatory
Proven success managing multi-location, multi-brand, or franchise-based marketing organizations
Background in retail, restaurant, hospitality, travel, or transportation-driven industries
Strong strategic, analytical, and financial acumen with a track record of data-informed decision-making
Advanced expertise in digital marketing, social media, mobile engagement, and location-based marketing
Exceptional communication, presentation, and stakeholder management skills
Ability to perform effectively in high-pressure, time-sensitive, and highly visible environments
Willingness to support non-traditional schedules and peak travel periods as required
Strong brand-building and reputation management experience in complex operational settings
Benefits
Medical, dental, and vision coverage
Retirement savings plan with employer contribution
Paid time off and vacation program
Company
Patrice and Associates Franchising LLC
A nationwide network of recruiters, an immense database of qualified candidates, and over 500 management positions to fill at any one time: Patrice and Associates is the recruiting engine that fuels the hospitality industry.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mosquito Sheriff
CEO & Founder
AJ Girardi
Managing Director - Franchise Staffing Partner
Recent News
Idaho Business Review
2025-03-08
2024-11-13
Mergers & Acquisitions
2024-11-02
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