Digital and Content Services Lead jobs in United States
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Genentech · 5 days ago

Digital and Content Services Lead

Genentech is a company dedicated to improving the lives of patients and creating healthier communities. They are seeking a strategic leader to head the US Lab for AURORA, responsible for operational excellence and driving the growth of their in-house content engine while fostering partnerships and innovation.

BiotechnologyLife ScienceManufacturing
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Define and execute the strategic vision for the US Content Lab, aligning its capabilities with the evolving needs of the Marketing and DDA organizations
Act as the primary relationship owner for the AURORA Lab within the US, cultivating and growing strategic partnerships with key stakeholders across the Genentech organization
Champion the AURORA Lab's value proposition, proactively identifying opportunities to expand its services and deepen its integration with brand marketing and other functional areas
Develop and manage the US Lab's budget, resource planning, and performance metrics, reporting on progress to key stakeholders
Lead the strategic evolution of the AURORA Lab's operating model, overseeing the transition from the current state to a future state designed for high-volume production
Lead the day-to-day operations of the US Lab, ensuring the efficient and effective delivery of all content projects
Serve as the primary escalation point for all operational issues, providing clear direction and timely resolution
Lead, mentor, and develop a high-performing team of content professionals, fostering a collaborative and inclusive work environment
Implement and manage a robust system for daily and weekly reporting of ticket volumes, throughput, and other key performance indicators to ensure transparency and drive continuous improvement
Work in close partnership with the Director, Marketing Creative Execution Lead, to align on a shared vision, roadmap, and implementation plan for content excellence
Collaborate with brand marketing to identify opportunities to optimize impact and improve efficiency across creative execution
Ensure seamless integration with external partners and vendors, managing operational touchpoints and workflows to maximize efficiency and quality

Qualification

Content operations managementMarketing strategy developmentPharmaceutical industry experienceDigital marketing expertiseLean Six SigmaAnalytical skillsCross-functional collaborationLeadership skillsInterpersonal skillsCommunication skillsAttention to detail

Required

You hold a Bachelor's degree; MBA or other related graduate-level degree and 12+ years of marketing experience in relevant industries
You have working experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement teams
You have experience running content operations at scale for large pharma and/or agency experience and applied Lean six sigma or equivalent agile process at scale
You have experience in creating marketing strategies, plans, and tactics that have strengthened market positioning and financial results
Prior experience in managing relationships with external vendors and partners required
You have extensive experience in content creation workflows across digital channels
You have experience facilitating cross-functional engagement, relationship building and collaboration
You have strong analytical skills, with the ability to use data to drive decision-making and continuous improvement
You are familiar with regulatory requirements for digital content in the pharmaceutical industry
You possess strong organizational, interpersonal, leadership and communication skills with proven attention to detail
You have a proven track record of executing large-scale, highly strategic initiatives and have the ability to thrive in an ambiguous environment
You have a strong understanding of digital marketing trends, technologies, and best practices

Preferred

Direct agency of record experience preferred

Benefits

A discretionary annual bonus may be available based on individual and Company performance.

Company

Genentech

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Genentech is a biotechnology research company that specializes in genetic testing and personalized medicines.

H1B Sponsorship

Genentech has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (167)
2024 (148)
2023 (150)
2022 (178)
2021 (121)
2020 (158)

Funding

Current Stage
Public Company
Total Funding
unknown
2009-03-26Acquired
1999-07-20IPO
1976-01-01Series Unknown

Leadership Team

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Ashley Magargee
Chief Executive Officer
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Michael Laird
Vice President, Global MSAT Drug Substance Biologics Technology and Commercial Products Support
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Company data provided by crunchbase