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eTeam · 1 month ago

HubSpot Marketing Operations Specialist

United States

Full-time

Remote

Senior Level

5+ years exp

eTeam is looking for a data-driven, detail-oriented HubSpot Marketing Admin to manage their HubSpot instance and execute marketing campaigns. The role involves optimizing lead flows, ensuring data integrity, and providing guidance on marketing automation best practices to drive growth.

Information Technology

Growth Opportunities

Responsibilities

Partner closely with the Community Lifecycle Marketing team to grow and scale the email channel

Partner with Data Analytics for best in class contact ingestion and hygiene

Provide strategic input on email and marketing automation best practices, including segmentation, send timing, testing, and deliverability

Track milestones, manage dependencies, and ensure on-time delivery

Own the health and structure of the contact database to support effective targeting, email performance and deliverability

Ensure CRM and marketing data integrity, system hygiene, and compliance with privacy regulations (GDPR,CAN-SPAM)

Manage HubSpot user permissions, troubleshoot issues, and support internal stakeholders with platform guidance as needed

Building and managing dashboards, layouts, reports, process automation, and other configurable parts of the interface for end-users, and other capabilities including: Flows and Process, Workflow Rules & Approval Processes, Validation Rules, Custom Objects Configuration, Security Controls, Third-party integrations

Set and monitor KPIs and report on campaign development, timelines, and results using HubSpot reports/ dashboards

Remain current on HubSpot's product features, updates, and new capabilities

Build, test, and launch email marketing workflows and nurture programs in HubSpot

Support the day-to-day running of the business within HubSpot, which includes interacting with business users and technology partners, in support of the HubSpot web environment

Set and monitor KPIs and report on web performance, timelines, and results using HubSpot reports/ dashboards

Serve as a project manager in implementation projects with the agency of record

Maintain updated system documentation and HubSpot policies/procedures