US Tech Solutions · 3 months ago
Brand Insights & Market Research Consultant
United States
Full-time
Remote
Mid Level
$52/hr - $55/hr
4+ years expUS Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. The Brand Insights & Market Research Consultant will drive customer-centric marketing strategy and brand growth by turning customer research into actionable insights that inform brand positioning and marketing programs.
Information Technology
Responsibilities
Design and execute primary and secondary consumer research to assess competitor brand perceptions, marketing impact, customer needs, motivations, and pain points
Lead qualitative research efforts including focus groups and in-depth interviews, synthesizing findings into actionable insights that guide brand strategy and messaging
Develop and manage quantitative surveys, analyze data, and translate metrics into marketing recommendations and strategic decisions
Analyze customer feedback from diverse sources (e.g., surveys, focus groups, online reviews, dashboards, partner databases) to identify trends, unmet needs, and brand growth opportunities
Lead the revitalization and management of the Voice of the Front-Line program, ensuring customer feedback is collected, analyzed, and transformed into actionable improvements
Create compelling insight narratives and presentations to communicate findings and recommendations to stakeholders, including senior leadership, on a quarterly basis
Monitor and report on brand health metrics (e.g., Awareness, Consideration, CSAT, NPS) and integrate third-party insights and claims (e.g., Ookla, JD Power, Sand Cherry) into marketing strategies
Partners with cross-functional marketing teams translate research insights into go-to-market plans, brand messaging, and creative strategy
Incorporate social listening and call center analytics into broader customer insights to optimize marketing campaigns
Strengthen reporting and visibility on brand creative impact and media mix, informing messaging strategies and marketing investment decisions
Qualification
Required
4+ years of marketing research experience, including end-to-end project ownership (research design, execution, analysis, and insight synthesis)
Experience integrating social listening or customer service data into brand insights
Proven experience conducting both qualitative (focus groups, interviews) and quantitative (surveys, brand tracking) research projects
Demonstrated ability to analyze and interpret data and connect insights to marketing and brand strategy
Strong storytelling and presentation skills, with the ability to communicate research findings to stakeholders and influence decisions
Experience collaborating cross-functionally and working independently in a fast-paced environment
Familiarity with data visualization tools (e.g., Tableau, Power BI)
Willingness to travel domestically (~1 week per quarter)
Bachelor's degree in Marketing, Business, Market Research, or a related field
Preferred
Master's degree
Company
US Tech Solutions
US Tech Solutions counted among the largest yet the fastest growing staffing firm; all achieved organically.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Manoj Agarwal
Chief Executive Officer
Recent News
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