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The Shelf Influencer Marketing Agency · 4 days ago

Creative Lead, Influencer Marketing

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

The Shelf Influencer Marketing Agency is a fast-growing influencer marketing agency that builds data-driven, culturally relevant campaigns. They are seeking a Creative Lead, Influencer Marketing who will be responsible for transforming brand objectives into high-performing, social-first content while ensuring successful execution of influencer campaigns.

AdvertisingAnalyticsBig DataDigital MarketingMarketingSocial Media Marketing

Responsibilities

Lead brainstorms to develop social-first, trend-driven creative concepts for influencer campaigns

Build custom content briefs, shot lists, scripts, and art direction that balance storytelling with brand objectives

Evaluate influencer content for performance drivers—signature shticks, hooks, brand integration, pacing—and deliver actionable feedback that strengthens the story arc

Review influencer concepts to ensure content is optimized for success, providing actionable feedback that elevates their creative

Apply the right creative lens depending on the client’s industry and strategy (e.g., fashion may call for editorial, cinematic storytelling, while CPG may require playful, trend-led, social-first content)

Present creative concepts and strategies to clients with confidence and clarity

Serve as the go-to creative contact on assigned accounts, ensuring client alignment and strong creative execution

Join creative calls with influencers to brainstorm, refine, and enhance content ideas

Review influencer deliverables with a sharp eye for what makes content authentic, engaging, and entertaining

Collaborate with account management, paid, and insights teams to ensure creative vision is executed seamlessly

Maintain consistency of narrative, tone, and quality across all campaign deliverables

Incorporate best practices for each platform to maximize content performance

Support influencer sourcing when needed by reviewing or recommending creators, applying a keen eye for style, vibe, storytelling ability, and brand fit

Contribute to process improvements, leveraging AI tools to enhance creative workflows

Manage multiple campaigns simultaneously, maintaining a high standard of quality and timeliness

Qualification

Influencer marketingCreative strategySocial-first contentClient-facing communicationCampaign managementTrend analysisProcess improvementAI tools familiarityProject management platformsCollaboration

Required

3–5 years of experience in influencer marketing or creative strategy (agency experience strongly preferred)

Demonstrated ability to lead client-facing creative conversations

Strong portfolio of social-first creative work (non-'adsy,' engaging, authentic)

Strategic thinker able to translate data, audience insights, and platform best practices into actionable creative

Deep understanding of creative across social-first platforms and current trends

Exceptional communication skills with clients, creators, and internal teams

Ability to work both independently and collaboratively to deliver results

Resume & LinkedIn profile link

Personal statement highlighting creative strategy + influencer experience

Portfolio showcasing social-first creative work

Overview of past client-facing & influencer campaign experience

Current location

Expected compensation

Preferred

Experience with humor- or skit-based content (many of our top-performing campaigns are comedy-driven)

Familiarity with AI tools, Google Slides, and project management platforms

Company

The Shelf Influencer Marketing Agency

We Are The Shelf, a Data First Influencer Company. 🦄🌈 A four-time Inc. 5000 honoree and the pioneer of data-first interest graph influencer marketing.

Founded in 2012

Atlanta, Georgia, USA

51-200 employees