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MSC Cruises · 3 hours ago

Paid Media Specialist

Miami, FL

Full-time

Hybrid

Mid Level

3+ years exp

MSC Cruises, the world’s third-largest cruise brand, is hiring a Paid Media Specialist to support the development and execution of digital paid media campaigns. This role focuses on paid search strategy, digital trafficking, and performance optimization across multiple platforms to maximize ROI, drive brand awareness, engagement, and bookings.

LeisureTourismTravel

No H1B

Responsibilities

Partner with agencies to develop and refine paid search, paid social, and digital strategies

Review recommendations for targeting, bidding, and creative approaches

Support sales & trade team on all paid activity including Trade Media & Co-Op

Lead creative trafficking by coordinating with agencies and internal teams to ensure accurate implementation across platforms

Validate specs and confirm assets meet platform requirements

Oversee project tracking and maintain documentation

Ensure campaigns are delivered on time, on budget, and aligned with objectives

Coordinate communication between internal stakeholders and external partners

Review agency performance reports, identify trends, and recommend optimizations

Develop ad hoc reporting and partner with analytics teams to validate data and share actionable insights

Validate invoices and ensure timely payment

Monitor budgets and maintain oversight to keep campaigns within limits

Qualification

Paid media planningDigital advertising strategyCampaign optimizationGoogle Ads certificationMeta Blueprint certificationAnalytics platforms familiarityProject managementCommunication skillsDetail-oriented

Required

3+ years of experience in paid media planning and optimization, with a strong focus on digital channels (search, social, display, programmatic)

Bachelor's degree in Marketing, Business, or related field

Strong understanding of digital advertising formats, audience targeting, campaign measurement, and digital-first paid media strategy

Ability to analyze campaign data, generate reports, and provide actionable insights

Familiarity with Paid Media & Analytics Platforms (Meta, Google Ads, SA360, DV360, DCM, DSPs, TikTok, Pinterest, Bing, Google Analytics, Adobe Analytics)

Knowledge of ad trafficking, tagging, and media technology (e.g., pixels, ad servers) to lead and oversee digital trafficking processes

Detail-oriented and able to thrive in a fast-paced environment

US Passport or US Permanent Resident required