Sr. Growth Marketing Manager jobs in United States
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Conversion Capital ยท 1 day ago

Sr. Growth Marketing Manager

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
money$133K/yr - $187K/yr
date7+ years exp

Conversion Capital is a well-funded startup focused on building consumer lending products for service-based businesses. They are seeking a Sr. Growth Marketing Manager to define the growth marketing function, craft lead generation strategies, and optimize the acquisition funnel for sustainable growth.

Financial ServicesInformation Technology

Responsibilities

Define and execute growth strategies that drive merchant acquisition, activation, and retention
Own the acquisition funnel end-to-end, optimizing CAC, conversion, and activation
Lead small, fast, data-driven experiments across paid, organic, partner, lifecycle, and referral channels
Partner with the Sales Development Representative team (which reports to marketing) to build out ABM (account based marketing) campaigns to win the largest enterprise merchants and help us move up market
Partner cross-functionally with Sales, Account Management, RevOps, and Analytics to optimize user journeys
Build and manage dashboards and reporting frameworks (HubSpot, Salesforce, Google Analytics, SalesLoft)
Establish playbooks and frameworks for experimentation; communicate outcomes broadly across the company
Stay on top of emerging martech and trends relevant to the home services ecosystem
Model energy, focus, and accountability; you set the standard for getting things done well

Qualification

Growth marketing strategyLead generationFunnel optimizationData-driven experimentationMartech trendsTeam collaborationPositive attitudeWork ethic

Required

7+ years in growth or demand generation roles, ideally in a fast-paced environment
Bachelor's degree or equivalent professional experience
A hands-on approach to building, executing, and measuring paid and organic campaigns
A strong work ethic, positive attitude, and team-first mentality

Preferred

Leadership or mentorship experience
Experience marketing to SMBs
Experience in startup or high-growth settings; you're comfortable with ambiguity and speed

Benefits

Equity
Benefits

Company

Conversion Capital

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Conversion Capital is an asset management firm focused on internet and software investments.
dateFounded in 2012
location
New York, New York, USA
people-size2-10 employees
web-link
http://www.conversioncapital.com

Funding

Current Stage
Early Stage
Total Funding
unknown
2021-10-01Series Unknown

Leadership Team

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Christian Lawless
Founder & Managing Partner
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Erin Collard
Advisor
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