Black Family Hospitality · 2 weeks ago
Marketing Director
Austin, Texas Metropolitan Area
Full-time
Onsite
Director/ExecutiveBlack Family Hospitality (BFH) is a growing boutique hospitality company rooted in creativity, community, and operational excellence. The Director of Marketing is responsible for developing and executing strategic marketing initiatives that drive brand awareness, guest engagement, and revenue growth across all hospitality services. This role oversees digital, traditional, and experiential marketing efforts to position the portfolio as a top destination in a competitive market.
HospitalityHotelRestaurants
Hiring Manager
Dennise R.
Responsibilities
Lead online marketing initiatives including SEO, SEM, email, and social media
Optimize website and booking platforms for user experience and conversion
Monitor analytics to measure ROI and adjust strategies accordingly
Drive F&B sales and event bookings through targeted campaigns
Develop loyalty programs and guest retention strategies
Collaborate with the Operations department to maximize profitability
Oversee the growth and optimization of BFH’s e-commerce platforms, ensuring strong product presentation, site experience, and conversion performance
Partner with Operations to ensure in-store retail programs are executed consistently and effectively
Lead design direction for new merchandise across all BFH brands, including apparel, accessories, retail packaging, and in-restaurant retail displays
Work with internal creative team and external vendors to develop innovative, high-quality merchandise that reflects BFH’s brand identity
Track campaign metrics daily/weekly, adjusting tactics in real time to maximize ROI
Use analytics dashboards to identify trends and opportunities for immediate improvement
Adjust strategies quickly based on results, guest trends, and operational feedback
Forecast needs and allocate budget and resources for maximum return
Actively manage social media accounts, ensuring timely posts, guest engagement, and community building
Write or edit copy for newsletters, blogs, and guest communications to maintain brand voice
Personally oversee the creation of seasonal promotions, special packages, and event marketing
Coordinate photo shoots, video content, and storytelling assets to showcase guest experiences
Collaborate with operations teams to execute marketing activations (e.g., themed dinners, holiday events)
Ensure signage, collateral, and guest touchpoints are consistent and visually appealing
Work closely with the Board of Directors, the SVP of F&B, Catering Sales Managers, and operations teams to ensure marketing initiatives translate into bookings and revenue
Provide hands-on support for VIP events, trade shows, and hospitality expos
Develop and implement comprehensive marketing strategies aligned with business goals
Conduct market research and competitive analysis to identify opportunities and trends
Collaborate with executive leadership to define brand positioning and long-term vision
Ensure consistent brand messaging across all channels (digital, print, PR, events)
Oversee creative direction for campaigns, collateral, and guest communications
Manage partnerships with agencies, influencers, and media outlets
Manage and mentor the marketing team, fostering creativity and accountability
Oversee budgets, timelines, and vendor relationships
Champion a culture of innovation and continuous improvement
Set priorities, manage workflow, and ensure consistent, high-quality output with clear deadlines
Provide mentorship, performance feedback, and strong communication expected at the director level
Foster a culture of creativity, accountability, urgency, and strong cross-functional partnership
Ensure marketing strategies and department resources directly support measurable business outcomes
Qualification
Required
Experience in digital marketing initiatives including SEO, SEM, email, and social media
Proven ability to optimize website and booking platforms for user experience and conversion
Strong analytical skills to monitor analytics and measure ROI
Experience in driving F&B sales and event bookings through targeted campaigns
Ability to develop loyalty programs and guest retention strategies
Experience collaborating with operations to maximize profitability
Proven track record in overseeing growth and optimization of e-commerce platforms
Experience in leading design direction for merchandise across various brands
Ability to work with internal creative teams and external vendors to develop innovative merchandise
Experience in tracking campaign metrics and adjusting tactics in real time
Ability to use analytics dashboards to identify trends and opportunities
Experience in adjusting strategies based on results, guest trends, and operational feedback
Ability to forecast needs and allocate budget and resources effectively
Experience managing social media accounts and ensuring guest engagement
Ability to write or edit copy for newsletters, blogs, and guest communications
Experience overseeing the creation of seasonal promotions and event marketing
Ability to coordinate photo shoots, video content, and storytelling assets
Experience collaborating with operations teams to execute marketing activations
Ability to ensure consistency and visual appeal in signage and collateral
Experience working closely with executive leadership and various teams to translate marketing initiatives into bookings and revenue
Ability to provide hands-on support for VIP events, trade shows, and hospitality expos
Experience developing and implementing comprehensive marketing strategies
Ability to conduct market research and competitive analysis
Experience ensuring consistent brand messaging across all channels
Ability to oversee creative direction for campaigns and guest communications
Experience managing partnerships with agencies, influencers, and media outlets
Experience managing and mentoring a marketing team
Ability to oversee budgets, timelines, and vendor relationships
Experience championing a culture of innovation and continuous improvement
Ability to set priorities, manage workflow, and ensure high-quality output
Experience providing mentorship and performance feedback
Ability to foster a culture of creativity, accountability, and strong cross-functional partnership
Experience ensuring marketing strategies support measurable business outcomes
Creative thinker with a passion for hospitality and guest experience
Data-driven decision maker with strong business acumen
Ability to thrive in a fast-paced, dynamic environment
Collaborative leader who inspires cross-functional teams
Company
Black Family Hospitality
Black Family Hospitality is a hospitality group that builds event spaces, hotels, and restaurants.
Founded in 2022
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Robert Talamantez
Chief Operations Officer
Company data provided by crunchbase