LodgeLink · 1 day ago
Sr. Product Marketing Specialist
Scottsdale, AZ
Full-time
Hybrid
Senior Level
5+ years expLodgeLink is a tech company on a mission to transform workforce travel through its digital platform. The Sr. Product Marketing Specialist will develop and execute go-to-market strategies, collaborating with cross-functional teams to enhance product positioning and drive customer adoption and revenue growth.
Enterprise SoftwareInternetSoftwareTravel
Responsibilities
Conduct and synthesize market research, customer interviews, and competitive analysis to identify key trends, opportunities, and threats
Build and maintain deep understanding of buyer personas, and industry dynamics
Use market context to inform strategic positioning and prioritize target segments
Own and evolve product positioning and messaging, ensuring it clearly differentiates us from competitors and resonates with target customers
Develop compelling narratives and proof points for different customer segments and lifecycle stages
Ensure messaging consistency across all touchpoints—sales collateral, website, campaigns, product UI, and events
Partner with Product Management and Revenue Operations to define launch goals, audience targeting, and success metrics
Build integrated GTM plans that align with business objectives and sales motions
Lead cross-functional launch execution, coordinating timelines and deliverables across Marketing, Sales, and Customer Success
Collaborate with the Brand & Content team to develop sales tools, pitch decks, battlecards, competitive briefs, and case studies that arm the sales team with winning narratives
Train internal teams on product positioning, buyer personas, and objection handling
Support post-launch adoption by collaborating on customer communications and onboarding materials
Track GTM and campaign performance against KPIs; analyze what’s working and iterate to improve outcomes
Maintain a feedback loop between Sales, Product, and Marketing to refine strategy based on real-world results
Qualification
Required
5+ years of experience in product marketing, or a related strategic marketing role (SaaS technology environment strongly preferred)
Proven experience developing and executing GTM strategies for product launches and feature releases
Strong understanding of positioning, segmentation, and competitive analysis frameworks
Exceptional storytelling, copywriting, and presentation skills
Ability to distill complex technical concepts into simple, compelling messages
Experience working cross-functionally and influencing without direct authority
Data-driven mindset with the ability to measure and communicate marketing impact
Post-secondary Degree in a related field (e.g. marketing, communications, business, technology), or equivalent experience
Self-motivated, analytical, and inventive team player
Strong project management skills and attention to detail
Thrives in a fast-paced and constantly evolving environment
Preferred
Experience in workforce travel, SaaS platforms, or marketplace business models
Familiarity with Reforge frameworks or other advanced product marketing training
Hands-on skills in marketing automation, CRM, and analytics tools
Benefits
Building a diverse and inclusive team, supporting career growth and development.
Competitive base salaries.
Comprehensive options for benefits, with cost-sharing between the company and the employee.
401K Matching program.
Share Appreciation Rights program for salaried employees.
Paid vacation days and sick days.
An employee charitable donation program.
Hotel and travel discounts.
Company
LodgeLink
Lodgelink is a software company located in Calgary.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$3MKey Investors
The Opportunity Calgary Investment Fund
2020-12-16Series Unknown· $3M
Leadership Team
Vincent Campana
Chief Commercial Officer
Recent News
2023-12-24
2023-12-24
Company data provided by crunchbase