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The Shelf Influencer Marketing Agency · 2 days ago

Strategy Manager (Influencer Marketing)

United States

Full-time

Remote

Senior Level

6+ years exp

The Shelf Influencer Marketing Agency is a fast-growing agency that combines data science with creativity to deliver impactful influencer marketing campaigns. The Strategy Manager will be responsible for shaping strategies through cultural insights, sourcing creators, and supporting innovation across various campaigns and marketing efforts.

AdvertisingAnalyticsBig DataDigital MarketingMarketingSocial Media Marketing

Responsibilities

Research platforms, brands, and verticals

Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives

Identify algorithm-centric cultural trends shaping content and influencer strategy

Build data-rich decks for pitches and campaigns

Translate data into compelling narratives

Source high-quality, relevant creators within the social landscape

Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking

Align creator ecosystems and platform behaviors with campaign goals

Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way

Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time

Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables

Support initiatives around trendspotting and creator discovery using AI

Work closely with multiple teams to deliver strategic impact across the business: Creative: Support ongoing client renewals with trend and creator insight

Contribute to RFPs with standout strategy and creator POVs

Provide strategic input and support for agency webinars and thought leadership content

Partner with internal stakeholders on evolving agency tech and UI needs

Support case study upkeep to ensure best-in-class examples of our work are captured and published

Qualification

Influencer marketingData analysisStorytellingMarket researchAI-driven processesGoogle SlidesPowerPointTrend forecastingCreator discoveryVisual design skills

Required

6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar

A strong writer and storyteller who brings clarity to complexity

Curious, proactive, and scrappy—you love turning noise into signal

Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT

Strong with Google Slides or PowerPoint

Preferred

Trend forecasting, creator discovery, or early-stage AI experience

Experience at a startup, creative agency, or marketing-tech company

Strong visual design skills

Benefits

100% covered healthcare

Flexible PTO

Company holidays that actually get honored

In-person off-sites in Atlanta to foster real connection

Company

The Shelf Influencer Marketing Agency

We Are The Shelf, a Data First Influencer Company. 🦄🌈 A four-time Inc. 5000 honoree and the pioneer of data-first interest graph influencer marketing.

Founded in 2012

Atlanta, Georgia, USA

51-200 employees